Cisco launches Shoot and Share pocket camcorder
UAE - 28 October 2010: Cisco® announced the introduction of its Flip Video camcorders in the Middle East. The Flip brand is making its Middle East debut with the launch of Flip Ultra™ and Flip Mino HD™. Both models put the power of video into consumers' pockets and enable them to instantly capture and easily share personal video anywhere, at any time.
Speaking at the launch event in Dubai, Jonathan Kaplan, Senior Vice President and General Manager of Cisco Consumer Products said, "The Middle East is a key market for Cisco Consumer Products. Flip's shoot-and-share capabilities are an ideal way for its youthful and growing internet population to share experiences and stay in touch. We are confident that the Flip will prove to be a popular lifestyle accessory for consumers across the region."
Sharing Life's Moments
Middle East users account for approximately 15 per cent of the total 500 million Facebook™ users worldwide, and the site is now the fifth most popular website in Saudi Arabia.[1] All Flip Video camcorders are pre-installed with FlipShare, the breakthrough software that enables users to easily organize, edit and share their videos.
Consumers can plug the camcorder's signature flip-out USB arm into any Mac or PC to access FlipShare's simple drag-and-drop interface for easy video sharing via email or direct upload to YouTube™, Facebook™ , Twitter™, and other popular video sharing sites. Whether you're enjoying an adventurous vacation, hitting the town with friends, or just taking it easy at home, Flip Video lets you capture all of life's moments and easily share them with friends and family.
The Line-up
The new Flip MinoHD one hour and two hour camcorders are small, sleek and stylish with enhanced HD video quality. The new MinoHD camcorders feature built-in image stabilization, so users can capture incredibly clear and steady video all the time.
The Flip Ultra HD has succeeded in setting a new standard for convenient and affordable video capture. The model provides up to two hours of recording capacity, a bright two-inch screen for easy viewing even in direct sunlight, and an innovative [2]AAA rechargeable battery pack in the HD model that can be conveniently recharged through the camera's built-in USB arm.
The Flip MinoHD , which can capture up to one hour of HD quality video has a recommended retail price (RRP) of AED 699, while the Flip MinoHD , which can capture up to two hours of HD quality video has a RRP of AED 899 and the Flip Ultra HD which can capture up to two hours of HD quality video has a RRP of AED 799. The new Flip products are scheduled to be available at leading retail outlets from November 2010.
"Flip Video has changed the way people capture and share video because it makes it simple, accessible and fun for everyone," said Kaplan. "This is truly an exciting time in the personal video market. Without question, personal video is taking off in a big way, and we anticipate tremendous growth going forward."
1. Statistics provided by internet data provider Alexa.com
-Ends-About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.theflip.com and www.cisco.com/consumer
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Cisco, the Cisco logo, Flip Video, Flip Video logo, FlipShare and Flip Mino are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
Press contact:
Miriam Farshoukh
d'pr
miriam@d-pr.ae
04 - 3444 901
[1] Statistics provided by internet data provider Alexa.com
[2] "Backup power source only. AA[A] lithium batteries provide power for a limited period of time."
© Press Release 2010
