Iconic residential and commercial destination is the first to be externally owned and managed
Dubai, UAE: Seddiqi & Sons Investment, the real estate arm of the UAE's leading timepiece retailer, Ahmed Seddiqi & Sons, today announced the launch of the Rolex Tower, the first of its kind in the Middle East and the only branded Rolex Tower globally not owned and managed by the watchmaker itself.
A spectacular glass-fronted symbol of quality and service located at the heart of the financial district, the Rolex Tower is the result of the 50-year partnership between Ahmed Seddiqi & Sons and Rolex, the international symbol of timeless elegance, precision and trust.
Created by Skidmore, Owings and Merrill, the architects behind the Burj Khalifa and Canary Wharf, the Rolex Tower in Dubai offers 25 floors of two-and three-bedroom apartments, including two luxurious penthouses, as well as 31 levels of premium commercial space, and a ground floor for high-end retail offerings. The Rolex Tower's design, finish, panoramic views and bespoke services are the hallmarks of its status as the premiere address in the heart of the city's business district.
"This venture marks Rolex's first endorsement of the Middle East's property sector, and to be entrusted with the Rolex brand is a testament to the company's collaboration with Ahmed Seddiqi & Sons over the last fifty years. The launch of the Rolex Tower demonstrates our conviction that quality and service are among the most vital considerations whether buying a watch, finding a home, or building a business," commented Mr. Abdul Hamied Seddiqi Vice Chairman, Ahmed Seddiqi & Sons.
The materials and expertise deployed in constructing the Rolex Tower underscore the premium nature of the building, with 40,000 meters of aluminum and glass being used for the exterior, 3385 tonnes of steel and 29,150 cubic metrics of concrete underpinning all baths and public areas. Residents can enjoy IP TV and video on demand, complemented by high speed wireless access, while businesses in the Rolex Tower will make use of keyless entry, controlled floor access and secure, generous onsite parking.
Mr. Bruno Meier, Managing Director, Rolex, took part in the official launch of the Rolex Tower and said, "More than half a century of working with Ahmed Seddiqi & Sons has confirmed that the Middle East is a key growth destination for the Rolex brand. The Rolex Tower, as the first of its kind in the region, reflects our shared commitment to a lifestyle encompassing precision, elegance and reliability."
With its lobby as the 'calling card' for the new Rolex Tower, the dedicated entrance is complemented with a bespoke artwork by Dubai-based artist James Clar of the Traffic gallery, entitled Soundwave. The seven-metre polished stainless steel sculpture represents the actual waveform of a human voice saying 'Rolex Tower' and is suspended 2.5 metres above the lobby of the new building.
Entrusted with delivering the Rolex Tower in Dubai to Seddiqi & Sons Investments' high standards, Dubai Contracting Company (DCC) who had previously completed the Capricorn Tower among other high rise landmarks on Sheikh Zayed road was selected as the turn-key contractor for the building. Mr. Abdallah Yabroudi, CEO of DCC stated, "Our mandate was to achieve the highest levels of distinction from both a residential and commercial perspective, and to create the benchmark in our portfolio of turn-key properties. With custom-designed interiors, superior materials and a unique architectural design, the Rolex Tower is a work of art that is reflective of the impeccable standards that have been set by Ahmed Seddiqi & Sons."
Applications are under consideration for both residential and commercial space in the Rolex Tower and further details can be accessed on www.rolextower.ae or by calling Asteco at 04-4037777
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About Ahmed Seddiqi & Sons
Established in 1950, Ahmed Seddiqi & Sons is a family owned and run business synonymous with exquisitely designed watches. From its humble beginnings as a single store in Souk Bur Dubai, Ahmed Seddiqi & Sons has thrived to become the largest retailer of Swiss Brand watches in the Middle East, boasting a portfolio of over 50 prestigious brands across 52 locations in the UAE. The passion for luxury Swiss watches is deeply embedded in Ahmed Seddiqi & Sons family. The Board of Directors and Executive Committee is comprised of the second, third and fourth generation of the Seddiqi family.
For more information on Seddiqi & Sons Investment please visit http://www.seddiqi.com/en/section/the-estates.
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The Portsmouth Group
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Omar Abdraboo
The Portsmouth Group
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© Press Release 2010
