05 March 2007
The first coachbuilt Rolls-Royce Phantoms to be delivered anywhere in the world have arrived in the Middle East. Rolls-Royce importers in Abu Dhabi and Dubai have each welcomed the arrival of one of these luxurious vehicles, with each being built to a specific order.

AGMC in Dubai has welcomed the arrival of a white coachbuilt Phantom with a 400mm extended wheelbase. Another coachbuilt Phantom, extended by 1100mm, has been delivered to a customer in the UAE by Abu Dhabi Motors.   

"An additional row of rear facing seats creates a sumptuous lounge area in each of these very special coachbuilt Phantoms", said Peter Schoppmann, Regional Director of Rolls-Royce Motor Cars for the Middle East. "With Bespoke features such as a custom-built retractable privacy glass divider, pop-up television, a gold plated Spirit of Ecstasy and some interior diamond applications, these really are highly individual hand-crafted cars."

These Phantoms have been manufactured by the only approved coachbuilder for Rolls-Royce Motor Cars. Coachbuilt Phantoms can be extended between 400mm and 1100mm. The increased length of the extended vehicles offers even more flexibility on rear seating arrangements as well as other Bespoke features.

Each car is hand built, ensuring that the finished cars meet the very exacting standards set by Rolls-Royce.

These Phantoms follow in a long tradition of coachbuilding at Rolls-Royce. In the early days of the last century, Rolls-Royce manufactured the chassis, the engine and the drivetrain, while the body was in many cases produced by coachbuilders to specific customer orders.

The Middle East market currently claims the highest number of requests for Coachbuilt Phantoms worldwide.

Rolls-Royce Motor Cars

  • The Phantom was launched in January 2003 at Goodwood, England, the home of Rolls-Royce Motor Cars. It marries the traditional hand crafted skills with the very latest engineering and technical thinking.

  • 805 Rolls-Royce cars were retailed to over 50 countries around the world in 2006, the highest number for 16 years. 2006 was also the fourth successive year of growth for the company.

    3. Annual Rolls-Royce sales figures since launch 2003     2004     2005     2006

                                                                                                 300      792       796      805

  • Rolls-Royce has 79 dealers around the world and currently 9 showrooms in the Middle East region: In Abu Dhabi, Doha, Dubai, Jeddah, Kuwait City, Lahore, Manama, Muscat and Riyadh.

  • The 2007 Rolls-Royce Motor Cars product range:

    Phantom - Launched Jan 03

    Phantom Extended Wheelbase - Launched Mar 05

    Phantom Drophead Coupe - Launched Jan 07 

    Further information:

    You can also find all our press releases and press packs, as well as a wide selection of high resolution, downloadable photographs at our media website, called PressClub. You will need to complete a short registration form and choose a password to gain access. The address is: www.press.rolls-roycemotorcars.com

    Broadcasters can access the latest Rolls-Royce Motor Cars footage at: www.thenewsmarket.com/rolls-roycemotorcars or e-mail rolls-roycemotorcars@thenewsmarket.com 

    -Ends-

    Main contact:
    Rolls-Royce Motor Cars
    Frank Tiemann
    Corporate Communications Europe and Middle East
    Tel. +49 89 382 29581
    frank.tiemann@rolls-roycemotorcars.com
     
    Arabic inquiries contact MCS/Action,
    Dubai
    Kelly Smith
    MCS/Action
    Tel. +971 50 498 3085
    Kelly.s@actionprgroup.com

    • © Press Release 2007