Dubai, March 14, 2011: Al Tayer Motors, one of the UAE's premier automobile dealerships, has won Ferrari's Middle East & Africa region 'Importer of the Year' award for 2010.
Al Tayer Motors won the title for the second time in three years. The award takes into consideration performance across several parameters including sales, after-sales service and marketing.
"This honour recognises the year-round hard work put in by the team at Al Tayer Motors in ensuring a superlative experience for customers who are part of the Ferrari family. It is a great feeling to be rewarded for these efforts," said Ashok Khanna, Chief Executive Officer, Al Tayer Motors.
Al Tayer Motors is revamping its existing Ferrari showroom in Dubai, while Premier Motors, its subsidiary in Abu Dhabi and Al Ain, has recently opened a brand new Ferrari showroom in Khalidiya.
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About Al Tayer Motors:
Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker and DAF Trucks across the UAE.
With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi and Ras Al Khaimah, the dedicated team of more than 1,700 professionals is committed to taking customer satisfaction to higher levels.
In Abu Dhabi, Ford, Lincoln, Ferrari, Maserati, Land Rover, Jaguar, Spyker and DAF Trucks are represented by Al Tayer Motors through its subsidiary, Premier Motors.
For further information: Sony Elias, Account Manager, Press Office, Al Tayer Group, Dubai, UAE. Tel: +971 4 2011159, Fax: +971 4 2011024, Email:selias@altayer.com
© Press Release 2011
