Doha, November 11th 2010 Massimo Ferragamo, Chairman of Ferragamo USA, was in Doha to personally oversee the opening of The Pearl-Qatar's latest luxury outlet - the much anticipated Salvatore Ferragamo store, during a press conference today at The Pearl-Qatar.
Hosted by United Development Company's (UDC) wholly owned subsidiary United Fashion Company (UFC), the new Ferragamo store was officially opened to the press ahead of a VIP launch party planned for later in the evening.
"I am truly excited to open the doors of Ferragamo at The Pearl-Qatar. Qatar is now firmly established as a destination for glamour, lifestyle and luxury. Fashion is the window into style and elegance and Ferragamo is proud to be opening that window even wider for Qatar residents," Mr. Ferragamo said.
Shoppers at The Pearl-Qatar can expect to see the 2010/11 fall-winter season bags, shoes and silk goods, all reflecting the sophisticated elegance and immaculate design which are synonymous with Ferragamo creations.
Kirk Martin, Executive Vice President Retail Leasing and Fashion at United Development Company (UDC) commented: "Salvatore Ferragamo is the perfect fit for The Pearl-Qatar. We have visitors and residents flocking to the island to shop in our high-end boutiques, and the addition of Ferragamo definitely adds to the excitement around shopping at The Pearl-Qatar."
"The Pearl-Qatar is a sophisticated and welcoming destination for residents and visitors from around the world and we couldn't be happier to be in a place where the region and the world will be able to experience Ferragamo creations," added Mr. Ferragamo.
Ferragamo USA, Inc. is the wholly owned subsidiary of Salvatore Ferragamo Italia.
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About The Pearl-Qatar
The Pearl-Qatar is a unique and innovative urban development in Doha, Qatar. A masterpiece of private and modern living on an island spanning over 4 million square-meters of land, The Pearl-Qatar offers a tailored range of residential solutions to meet the highest of standards available in the Gulf. Furthermore The Pearl-Qatar plays host to the latest retail and hospitality offerings from the world's leading brands and restaurants.
Developed by United Development Company (UDC), the island is located 350 meters offshore of Doha's prestigious West Bay District and is one of the largest real-estate developments in the Gulf.
About United Fashion Company
Incorporated in February 2008, the United Fashion Company (UFC) is a wholly owned UDC company with a vision that recognizes the massive potential in the international language of major fashion brands. UFC's ambitious plans will see an additional planned network of stores and will extend throughout the Middle East, into Central Europe and Asia, carrying the world's most prestigious fashion labels in an elegant and sophisticated retail environment. The emphasis will be on controlled distribution and skilled merchandising.
UFC is an example of the kind of mutual benefit in the relationship between UDC and its subsidiaries: association with UDC and The Pearl-Qatar opens doors for UFC to international brands at the highest levels.
UFC has already secured exclusive relationships with an enviable roll call of famous names including Gianfranco Ferre, Missoni, Stefano Ricci, Domenico Vacca, Harmont & Blaine, Rene Caovilla, Santoni with further brand outlets opening in 2010.
© Press Release 2010
