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Dubai: FarmLink Basmati, the flagship basmati rice brand of Desai AgriFoods, an India-based food producer and exporter, will showcase its finest quality aromatic basmati rice, along with other rice products at Gulfood 2021, the world's largest annual food & beverage trade show organized in Dubai, UAE.
The five-day event will be held from February 21 – 25, 2021 at the Dubai World Trade Centre. The event draws thousands of visitors annually, including entrepreneurs, traders, exporters, and business-owners from major emerging economies across Middle East, Asia, Europe and Africa.
At the event, the FarmLink rice team will display its latest rice mill facility in Karnal, in the heart of India’s famed basmati region of Haryana and Punjab. Visitors will able to touch and feel the rice grains as well as experience the branding and packaging quality first-hand, with rice packaged across different weight categories being displayed. Another key attraction at the booth will be the interactive session held by FarmLink representatives, where key stakeholders will be taken through the three-layered quality testing journey made by every rice grain in the integrated supply chain.
Commenting on FarmLink Basmati’s first participation in Gulfood 2021, Marco Klinge, CEO of Desai AgriFoods, said: “Indian basmati rice is one of the most preferred rice variants globally. Our strong footprint in India and other growing rice hubs, our robust supply chain, and the complete traceability of our products to farm level give us an edge over the competition when it comes to consistent, reliable supply of high-quality rice. With ever-increasing demand for premium quality rice in Asia, Middle East and Europe, we are sure Gulfood 2021 is the best platform for us to reach out to our target customer base and help us extend our product offerings to new territories.”
The company has recently started operating its rice mill in the region, with integrated value chain from paddy procurement and processing at its 24-acre, state-of-the-art, 100% automated milling facility with a 10 TPH Buhler mill. The company has also started its expansion into the wider region including the eastern European market as well, having recently launched a fully integrated basmati value chain in Iran and Turkey.
About Desai AgriFoods
Desai AgriFoods (DAF) is a leading global food producer and exporter with procurement bases in India, Philippines, Turkey and Iran with an operational footprint across 14 countries. We are focused on rapidly growing in both domestic and global markets. Established in 2006, DAF has developed a core strength in managing quality control right from producer-level, providing full traceability right down the to the field level. Our excellence stems from our technical know-how and ability to ensure end-to-end supply chain management. We have long-established links with over 3,000 farmer families and have set a benchmark for sustainable and socially responsible inclusive farming, offering a win-win solution for the farmer community. Today, DAF is one of the leading and most consistent producers and exporters of premium-quality ‘Happy Fruits’ and FarmLink basmati rice across the world. Our major international markets are the Middle East, KSA, Iran, Iraq, Afghanistan, Turkey, and CIS. Visit our website to know more.
© Press Release 2021
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