Khobar, Saudi Arabia; December 20, 2011: eXtra, Saudi Arabia's fastest-growing big box consumer electronics and home appliance retailer, announced today that it has been named the "Best Mobile Security Partner in Middle East" by F-Secure, a leading global IT security solutions provider. eXtra was recognized for the innovation of its Jawwaly   mobile phone service.  

Jawwaly service is a customized package of services which eases the transition from an old to a new mobile phone. Features include phone setup, data transfer and back-up, installation of applications and operating systems, and 'Anti Virus' and 'Anti Theft' protection.

Since its launch in 2009, Jawwaly has proved hugely popular. (since 2009, 100,000 subscription took place); further reinforcing eXtra's position as the largest consumer electronics retailer in Saudi Arabia.

Sami Saarinen, Channel Manager, F-Secure, said: "We are very happy to have associated with eXtra in Saudi Arabia as we find them innovative as they bundle our Antitheft and Anti Malware solutions with their Mobile Services. eXtra has done exceptionally great and in just one year's time they have achieved the best Mobile AV partner for Middle East. We look forward to continuing our great co-operation and plan to further deepen it in the future."

Mohammad Galal, Chief Executive Office, United Electronics Company (eXtra), said: "We are delighted that our commitment to offering innovative value-added services

such as Jawwaly have been recognized with this award. From the very beginning, eXtra has been a company founded on innovation and committed to delivering products and services that meet the ever evolving requirements of our valued customers."

Cited by SAGIA as offering the "Best Retail Working Environment in the Kingdom," eXtra offers more than 12,000 products across its 22 stores, serving 90 per cent of the population of Saudi Arabia.

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About eXtra:
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics retailer in Saudi Arabia. The company currently operates 22 stores across the Kingdom, offering over 12,000 products to the more than 9 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.

For further information, please visit: www.extra.com

About F-Secure:
F-Secure Corporation was founded in 1988 in Helsinki, Finland under the name Data Fellows. In the beginning, our operations consisted mostly of training computer users and building customized database systems for industrial customers. However, the PC revolution soon provided an opportunity for the development of anti-virus software and we launched our first major software project (an heuristic scanner for anti-virus products) in 1991.

F-Secure Antivirus protects consumers and businesses against Mobile /PC viruses and other threats from the Internet and mobile networks. F-Secure aspires to be the most reliable security provider, helping make computer and smartphone users' networked lives safe and easy. This is substantiated by the company's independently proven ability to respond faster to new threats than its main competitors.

For further information, please visit: www.f-secure.com

About RAS Infotech
RAS Infotech Limited, Dubai was established in the year 2000 with its office in Dubai Internet City, with the objective of providing complete Network & mobile Security in the Middle East and Africa. RAS Infotech is the channel partner of f-Secure at the Middle East.

For further information, please contact:
Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com

Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194     
Email: b.kharbat@asdaa.com

Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-3355-969
Email: n.nesson@asdaa.com

© Press Release 2011