DUBAI – Expo 2020 Dubai has named Al Ain Farms, the UAE’s largest integrated dairy company – formed under the vision of the nation’s Founding Father, His Late Highness Sheikh Zayed bin Sultan Al Nahyan – as the Official Dairy Provider of the World’s Greatest Show.
Founded in 1981, Al Ain Farms is a celebrated dairy brand, known for its milk, laban and yoghurt. It is a pioneer in innovative solutions, with highly automated feeding and cooling systems for its cows, camels and chickens, as well as cutting-edge technology for feeding, milking and processing.
Through a collaboration based on the shared principles of sustainability and innovation, Al Ain Farms will help take Expo 2020 into millions of homes across the country, and to welcome visitors from all over the world to Expo with its quality local products.
Najeeb Mohammed Al-Ali, Executive Director, Expo 2020 Dubai Bureau, said: “Expo 2020 is a national milestone for the UAE and collaborations with pioneering local companies such as Al Ain Farms represent an important part of our journey.
“The first dairy company to be established in the UAE, founded by the Father of the Nation, Al Ain Farms’ deep-rooted values of innovation and sustainability are strongly aligned with those of Expo. By locally sourcing Expo’s dairy requirements, we will help minimise our food miles, lower our environmental impact and support our sustainable food and beverage ethos.”
His Excellency Mohammed Saif Al Suwaidi, Chairman of the Board of Directors, Al Ain Farms, said: “We are proud to partner with Expo 2020, amplifying this national milestone’s key messages to the region and giving millions of Expo visitors a glimpse of the UAE’s heritage.
“Standing tall as the first dairy company to be established in the UAE, Al Ain Farms has grown to become one of the most advanced farms in the Middle East. By leveraging our household name, Expo 2020’s key messages will hit every corner of the UAE, reaching millions of adults and children alike.”
Al Ain Farms will help drive awareness of Expo 2020 through various cross-branding opportunities, competitions and social media initiatives. The company will also install a mock up farm at the Expo 2020 site, which will help promote the UAE’s cultural heritage.
Expo 2020 Dubai, the first World Expo held in the Middle East, Africa and South Asia (MEASA) region, will serve as a platform for international collaboration, fostering innovation and creating meaningful partnerships that will live far beyond 2020 – not only for the UAE, but for the wider region and the world. It will welcome an anticipated 25 million visits over 173 days, on the eve of the nation’s Golden Jubilee.
About Expo 2020 Dubai
Expo 2020 Dubai will bring together millions of people for the World’s Greatest Show, celebrating human brilliance and achievement under the theme ‘Connecting Minds, Creating the Future’.
- The six months from 20 October 2020 to 10 April 2021 will be a moment in time to be part of an unparalleled event. We are extending a warm Emirati welcome to the world:
- 25 million visits are expected, with many visitors expected to come more than once
- 70 per cent of visitors anticipated to come from outside the UAE, the largest proportion of international visitors in the 168-year history of World Expos
- An entertaining global celebration with something for everyone, Expo 2020 will wow visitors with 60 daily events across 173 days, showcasing the best of music, technology, creativity and culture, while 200 F&B outlets will feature famous chefs and cuisine from every corner of the world
- Expo 2020 will be an endless journey of discovery. Visitors will have access to the latest innovations and breakthroughs, with more than 200 participants – including 192 nations, multilateral organisations, businesses and educational institutions – coming together to highlight real-life solutions to the world’s most pressing challenges
- Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability will inspire visitors to make a conscious effort to think and live differently, and give them renewed optimism that, through collaboration, it is possible to make a lasting change to the world
- The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) will be located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South
The Expo 2020 Dubai Media Information System, Tawassul, is now available by registering at https://media.expo2020dubai.com. Tawassul is your essential tool to access important information and updates on topics such as media accreditation, licences and permits, press releases and visual assets.
The Expo 2020 Global Media Briefing, taking place in Dubai from 20-22 October 2019, will provide hundreds of members of the media the latest updates and insights on the event. To register, email: media.services@expo2020.ae.
Visit: www.expo2020dubai.com
Follow: Twitter: @expo2020dubai | Facebook: @Expo2020Dubai | Instagram: expo2020dubai
About Al Ain Farms
Founded in 1981 by the Founding Father of the UAE, His Highness Sheikh Zayed bin Sultan Al Nahyan, Al Ain Farms was the first dairy company in the UAE to start dairy operations. Continuing this heritage over the past 38 years, Al Ain Farms has grown to become the largest integrated local dairy company in the UAE. It runs four farms under its brand – its dairy and juice businesses, a camel milk production business and its poultry unit that supplies fresh chicken and eggs.
As the first dairy company in the UAE, Al Ain Farms has played a pivotal role in the food security of the country. Locally produced in Al Ain in the heart of the UAE, its products are delivered to all parts of the UAE on a daily basis.
The company recorded a turnover of AED 750 million for the last financial year. This achievement was driven primarily by a heavy push of its poultry distribution across the UAE, heavy targeted outreach across the Dubai and Sharjah markets and new product launches.
About World Expos
In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.
World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.
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