• Manchester City and Etihad Airways have today launched ‘Lights Out’, a new piece of augmented highlights content that sees Erling Haaland, Rayan Aït-Nouri and Nico O’Reilly race through a virtual Yas Marina Circuit
  • ‘Lights Out’ is the latest instalment in the Club’s augmented highlights series with Etihad Airways, following the ‘Beyond Borders’ campaign release earlier this year

Abu Dhabi: Manchester City and Etihad Airways have today launched ‘Lights Out’, the latest augmented highlights content that sees Erling Haaland, Rayan Aït-Nouri and Nico O’Reilly race through a virtual Yas Marina Circuit ahead of the Etihad Airways Abu Dhabi Grand Prix this weekend.

Building on the success of the ‘Beyond Borders’ campaign released earlier this year, the new content again brings together augmented highlights and player-tracking data to replicate key City moments from across the season, as well as integrating Etihad’s newest destinations, including Krabi, Hanoi and Sumatra.

The video also features a range of interactive virtual elements, from Haaland’s robot celebration to Aït-Nouri driving through Hanoi’s famous Train Street, giving fans an engaging new way to experience the campaign and connect with the action.

About Manchester City Football Club:

Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,500 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.

Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion are embedded into its decision-making processes, culture and practices.