Aims to sell over one million units across 22 Arab countries within the coming year
In a remarkable pointer to the potential for innovative digital satellite products in the Arab world, EUROSTAR, the global satellite industry leader, has sold more than 150,000 units of its newly-launched Arab Box - the world's first Arabic digital satellite receiver. The record sales figures for the Arab Box were achieved within four months of the product's launch across 22 Arab countries and the company aims to sell over one million units of the product within the coming year.
The Arab Box is the only 100 per cent Arabic- and English-enabled digital satellite receiver, and incorporates a host of functionalities in both languages. The one-of-a-kind product offers a whole array of features, including the EUROSTAR-patented Azan application timing and dual language channel list. Customers are provided with two separate remote controls - one in Arabic and one in English.
"We were overwhelmed by the customer response to Arab Box," said Raju T. Jethwani, Chairman, EUROSTAR Group. "While we were certain that the unique functions and features incorporated in Arab Box would find resonance with the region's customers, we must admit that the actual response has far exceeded our expectations. This remarkable sales figure only goes to show the sharp demand in the region for innovative digital satellite receivers that can overcome language barriers to fully address the needs of Arab audiences."
"EUROSTAR's success has been built on its abiding commitment to innovation as well as its ability to anticipate customer requirements and tailor products accordingly, and today we have firmly established ourselves as the market leader in the satellite industry. With the remarkable success of Arab Box, we further consolidate our leadership position," Jethwani added.
Arab Box comes equipped with a host of innovative features, including auto satellite search channel download, multi-picture preview, satellite card reader option for both free-to-air and other satellite channels, 4000 channel storage capacity, 256 color graphic user interface, support teletext and subtitle decoding, channel editing functions such as rename, move, lock, skip and delete, 16 predefined favorite list, multi-sat scan and network search options.
With its areas of business comprising Digital Satellite Products, Pay TV, Consumer electronics, IT Distribution, Telecom, Real Estate, Central System projects and Logistics, EUROSTAR has 30 retail outlets across the Middle East, in addition to an international presence in over 50 countries. The company has a state-of-the-art logistics hub at Dubai Investments Park and a 50-seater call center to provide high quality customer service to its regional customer base.
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About EUROSTAR
EUROSTAR is a diversified group with core business interests in Digital Satellite Receiving Systems & Pay TV. The group has ventured into Consumer Electronics, IT Distribution, telecommunications, Real Estate, Central System Projects and Logistics. The well-diversified Group has a global network spans over 50 countries worldwide. EUROSTAR has distribution and technical tie-ups with world-renowned corporations including Thomson, Samsung, Sharp, MTI and SCM, to name a few.
For more information, please contact:
CommuniGate Middle East
PO Box 65922, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
© Press Release 2006
