European tour stars visit Aviv Dubai clinics ahead of Aviv Dubai championship

• On Monday night, European Tour stars James Morrison, Connor Syme and Jeff Winther visited Aviv Clinics in Dubai, who have created a new Golf Performance Program, ahead of this week’s Aviv Dubai Championship
• The Golf Performance Program enhances golf performance through hyperbaric oxygen therapy (HBOT) to enhance stamina, improve body strength and reduce pain
• As an incentive to take part in the program, the first professional player to ace the 14^th hole of the Fire Course at Jumeirah Golf Estates will win a spot in the Golf Performance Program

Dubai, United Arab Emirates : Ahead of taking part in this week’s Aviv Dubai Championship on the European Tour; title sponsor Aviv Clinics invited some of the stars of this week’s event in James Morrison, Connor Syme, Jeff Winther, along with European Tour staff, to hear more about Aviv Clinics new Golf Performance Program.

During the session, Professor Shai, MD & CO-founder of Aviv Clinics, spoke in depth about how the Golf Performance Program runs for three-months and helps professional and amateur golfers improve their physical and mental performance, including focus, memory, and attention, as well as accelerating physical recovery.

The evidence based personalized program which utilizes hyperbaric oxygen therapy (HBOT) to ignite the self-regeneration capabilities of the body. The Program is chemical free, uses no interventions and has been shown to enhance stamina, improve body strength and reduce pain related inflammation.

Mike Frayne, CEO, Aviv Clinics Dubai said, “We have been super excited about this Aviv Dubai Championship coming up, lots of preparation but it actually feels real now we’ve had the benefit of receiving some professional golfers here. It’s amazing to have them, lovely young men and it was a pleasure showing them round Aviv Clinics Dubai, it was superb.”

James Morrison, who joins a star field this week, that includes big names such as English duo, Tommy Fleetwood and Paul Casey along with Ryder Cup players, Martin Kaymer and Burnt Wiesberger said, “The oxygen chamber is fascinating, to hear the whole process behind it and the science behind it, as a golfer it’s unheard of to hear that information. With our game, it’s all mental and the mental recovery is something we don’t really tap into so for the European Tour to be involved with Aviv going forward, hopefully we can utilise the facility here. It’s been an amazing experience.”

Professor Shai Efrati, MD & Co-Founder, Aviv Clinics finished, “Our statement is Brain Performance For Life because the brain is who we are and we want to keep the brain functionality, this is for the standard population and when we are dealing with elite sport we want to further enhance brain functionality; attention, cognitive information processing speed because that is what gives them the additional edge that they need in order to get the better score.”

The Golf Performance Program focuses on two key areas: the cognitive and physical benefits in golf. The cognitive benefits include Improved hand/eye coordination; Improved attention and focus; Faster processing speed and decision making; and Better mental clarity and patience.

Also, the physical benefits help with Improving swing quality; Faster recovery and less physical fatigue and pain; Improved strength, mobility and stability; A prolonged professional career; and Improved sleep quality.

Aviv Clinics is the title sponsor of the US$1.5 million Aviv Dubai Championship that will be played on the Fire course at Jumeirah Golf Estates from November 11-14, preceding the final Rolex Series event of 2021, the DP World Tour Championship which will bring the curtain down on this year’s Race to Dubai on the neighbouring Earth course.

Players in those two events and the Aviv Dubai Championship will be aiming to secure their spot in the US$9 million DP World Tour Championship which will comprise the leading 50 available players on the Race to Dubai.

Find out more about the Aviv Clinics Golf Performance Program here: https://aviv-clinics.ae/golf-performance/ 

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Aviv Clinics

Aviv Clinics is the leader in the research and treatment of age-related cognitive and functional decline and novel applications of hyperbaric oxygen therapy (HBOT) to maximize human performance. Based on an exclusive partnership with the world’s largest hyperbaric medicine and research facility, the Sagol Center at Shamir Medical Center in Israel, Aviv is introducing a global network of clinics delivering the most effective evidence-based treatment of the aging process – the Aviv Medical Program. The three-month regimen designed to improve the aging process in healthy adults was developed on over a decade of research and more than 1,000 patients treated worldwide under the scientific leadership of Shai Efrati, M.D., Chair of Aviv Scientific’s Medical Advisory Board and Director of the Sagol Center.

For more information, please contact:
Mai Bakry
PR Manager
maibakry@sevenmedia.ae 

© Press Release 2021