Abu Dhabi, 8 February 2012: Etisalat today announced the introduction of e-masala +2 for its eLife triple play and e-vision customers. Available for viewing on channel 602, the new e-masala +2 will provide viewers with the opportunity to catch-up with the original programme on Etisalat's original exclusive Asian channel e-masala (Ch. 600) within a short span of two hours. e-masala channels (Ch. 600 & 602) now, are bringing an even more spicy mix of the very best from the Indian sub-continent.

Humaid Rashid Sahoo, CEO e-vision, part of Etisalat, highlighted, " Etisalat has been a pioneer in the world of home entertainment, providing rich content to TV viewing customers in the UAE for over 11 years. Our constant endeavor is to air the most refreshing and relevant content to our customers. The launch of this channel coincides with the exciting introduction of the new rich content."

Rashed Alabbar, Vice President - Home Product Marketing of Etisalat added, "The introduction of e-masala +2 channel enriches our bouquet of TV services and will offer unmatched entertainment to our viewers. It will give our customers added-value with the opportunity to catch-up with the original programme within two hours of its broadcast. This means that customers can conveniently go about their daily lives without the hassle to rush back or miss any of their favourite Hindi, Tamil or Malayalam movies or shows."

Launched in 2004, e-masala has established itself as one of the leading Asian channels in the UAE and as a strong brand in Etisalat's TV and entertainment portfolio. The channel brings movies, soaps, lifestyle and cookery shows, primarily to Hindi, Malayalam and Tamil speaking households in the UAE. Packed with drama, excitement, variety and many more.

-Ends-

Press release issued by Corporate Communication Department - Etisalat

For further media information, please contact: Iyad Al Zou'bi,
Senior Manager International Media Relations - Etisalat 
Tel 0097126182622 ,  Mobile 00971506123568 ,
Email: ialzoubi@eitsalat.ae

© Press Release 2012