Dubai, 5 March 2008: Etisalat is participating at CABSAT 2008 and will be displaying the DVB-H technology (Digital Video Broadcasting- Handheld), which brings television to mobiles in a much more advanced manner. CABSAT is the 14th Middle East cable, satellite, broadcast, and communications exhibition being currently held at the Dubai World Trade Centre from 4th to 6th of March.
Users with DVB-H terminals (handsets) will be able to access advanced features of the broadcast content on their handheld units, and enjoy the full benefits of interactive TV. This new and advanced technology enables the broadcast of TV channels anywhere through a special TV broadcast instead of depending on internet connection.
"Etisalat's mission is to extend people's reach. With this service, we are increasing the consumer's access to information and entertainment and highlighting our commitment to delivering relevant and convenient services for our customers through innovation and investment in the latest technologies," said Essa Al Haddad, Chief Marketing Officer at Etisalat.
Al Haddad added, "Etisalat has partnered with major television channels and broadcasters such as Aljazeera English, showmoviies and Zee TV, for the demonstration during the exhibition. All consumers who own DVB-H enabled devices can access and benefit from this demonstration by viewing the mentioned channels. "
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Press release issued by- EtisalatFor further media information, please contact:
Ahmed Bin Ali, Vice President Corporate Communications
Tel: 02 6182173
Fax: 02 6334448
prd@etisalat.ae
www.etisalat.ae
© Press Release 2008
