New mPOS solution to be showcased at GITEX Technology Week 2013

Abu Dhabi, Dubai-UAE: 21 October, 2013

Etisalat, the leading telecom company in the Middle East and Africa, and the National Bank of Abu Dhabi (NBAD) are coming together to offer mobile point of sale(mPoS) solutions to merchants in the UAE enabling quick and efficient process of  card payments   for all existing and new customers.

This pioneering collaboration between the two organizations makes their vision of placing the technology that makes mobile card payment based ecommerce a reality into the hands of merchants across the UAE.

Khalifa Al Shamsi, Chief Digital Services officer, Etisalat said: "Etisalat's partnership with NBAD is significant as it provides mobile merchants and service providers an added value to offer customers flexibility in making payments from different business locations. This gives retailers a competitive advantage and ultimate convenience to their large customer base."

 The solution allows merchants to use smartphones with a free downloadable application from Etisalat. This, along with the mPoS reader, which plugs into the smartphone's headphone jack is a simple plug and play setup. Once linked up to NBAD's merchant account, vendors will be able to accept payments within minutes.

Abdulla Al Otaiba, Senior General Manager, Retail and Commercial-Gulf at NBAD, said,: "Today, customers  demand the convenience of being able to make card payments for all their goods and services. Businesses will soon be able to address this demand through the mPoS solution we have developed with Etisalat. "

The mPoS solution is particularly well suited to small and medium businesses that were previously unable to deploy the infrastructure to process card payment payments and any businesses operating outside of traditional retail environments, such as fast food and other kinds of delivery service.

At GITEX, Etisalat will be demonstrating its mPoS solution at the Etisalat stand ZA1, Zabeel Hall, Dubai World Trade Centre.

Now in its 33rd year, GITEX Technology Week connects more than 138,000 industry professionals and over 3,500 suppliers from 144 countries across five continents, making it one of the world's top three ICT exhibitions. This year's GITEX Technology Week is themed "Where Technology Means Business.

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About NBAD
The National Bank of Abu Dhabi (NBAD), The Number One Bank in UAE, was incorporated in 1968 and is listed on the Abu Dhabi Securities Exchange (ADX), under stock code (NBAD).

Ranked as one of the top 50 safest banks in the world since 2009, NBAD currently operates across 17 countries on five continents. NBAD has a network of 125 branches and more than 580 ATMs to provide banking services to customers all over the UAE. Besides bricks & mortar branches, NBAD provides 24 hour internet banking access through NbadOnline and NbadDirect, the SMS-based payment service (Arrow) as well as account access and personalised customer support through its 24-hour Contact Centre.

NBAD provides its customers with a wide variety of financial services targeting all segments of the consumer and wholesale markets. NBAD aims to support the long-term prosperity of our people, our customers and the communities in which we do business by being transparent and responsible.

NBAD is rated senior long term/short term AA-/A-1+by Standard & Poor's (S&P), Aa3/P1 by Moody's, AA-/F1+ by Fitch, A+ by Rating and Investment Information Inc (R&I) Japan, and AAA by RAM (Malaysia) , giving it one of the strongest combined rating of any Middle Eastern financial institution.

For media enquiries, please contact:
Ehab Khairi                              
Senior Manager, Media & PR -
VP, Corporate Communication  Department
The National Bank of Abu Dhabi (NBAD)
Tel: +97126111190
Email: ehab.khairi@nbad.com
Web: www.nbad.com

About Etisalat
Etisalat is the largest telecommunications operator in the Middle East and North Africa region catering to consumers, businesses, international telecommunication companies, ISPs, content providers and mobile operators.
Servicing over 139 million customers in 15 countries in Middle East, Asia and Africa, Etisalat has achieved more than 20% growth in subscriber base in 2012 across its land line, mobile, and Internet services.
Etisalat is now the highest overall rated telecommunications company in the GCC and the 4th highest rated telecommunications company in the world. It has been rated AA- by Standard & Poor, A+ by Fitch, and Aa3 by Moody's.

Etisalat UAE has pioneered the launch of the region's first commercial 4G service on its nation-wide LTE network. In September 2012, Etisalat UAE successfully completed the highest 4G LTE speed test in the world, reaching speeds of 300Mbps.

The corporation offers a variety of hi-tech complimentary services to the telecommunications industry including managerial and technical training, SIMcard manufacturing, e-payment solutions, clearing house services, peering, voice and data transit, and submarine and land cable services.

Press release issued by Corporate Communication Department - Etisalat

For further media information:
Iyad Al Zou'bi,
Corporate Communications - Etisalat 
Tel +971 2 6182622, Mobile +971 50 6123568
Email: ialzoubi@etisalat.ae

© Press Release 2013