Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program - Etihad Guest, on the popular social media platform.
The Etihad Premium Twitter channel provides a dedicated online touch-point for Etihad Guest Gold and Platinum members to gain access to a range of exclusive benefits such as privileged content, tailored news and offers, and prioritised round-the-clock service in English and Arabic, including a five minute response time and retrospective mileage claims.
Elizabeth Selby, Etihad Airways' Head of Social Media, said: "We are excited to be the first airline in the world to launch a Twitter account dedicated for its top-tier frequent flyers.
"The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits.
"It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations."
To sign up, Etihad Guest Gold and Platinum members need to email socialmedia@etihad.aewith a copy of their Etihad Guest Card, and also provide their date of birth, post code and Twitter user name.
Once verified, members will be able to follow @EtihadPremium on Twitter and stay up-to-date with the latest activities on the account.
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About Etihad Airways
Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to 110 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 116 Airbus and Boeing aircraft, and more than 200 aircraft on firm order, including 69 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and eight Airbus A380s.
Etihad Airways holds equity investments in airberlin, Air Serbia, Air Seychelles, Aer Lingus, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Etihad Regional, operated by Darwin Airline. Etihad Airways, along with airberlin, Air Serbia, Air Seychelles, Alitalia, Etihad Regional, Jet Airways and NIKI, also participate in Etihad Airways Partners, a new brand that brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.
For more information, please visit: www.etihad.com
For more information contact:
Asif Khan, Etihad Airways Corporate Communications
Dir:+971 (0) 2 511 1543
Mob:+971 50 812 1364
Email:AsifK@etihad.ae
© Press Release 2015
