FLIGHT INSURANCE FOR TRAVEL-STRESSED SKIN, FOR MEN AND WOMEN
Studies have shown that when travelling aboard an airplane, skin is exposed to extenuating circumstances that can cause dryness and travel-stressed skin. The humidity level on an airplane can fall drastically to a very dry 8%. After a long flight, jet setters land in cities all over the world with humidity levels that can reach as high as 92% in the summer. The stress of flying, these extreme humidity levels, dry cabin air and jet lag can take its toll on skin and cause it to become dry, uncomfortable - unhealthy. As a matter of fact, in a recent independent survey* of 100 flight attendants and over 200 frequent travellers, the majority of those interviewed listed dry skin as their most important travel related concern.
Now Estée Lauder introduces a new and Duty Free exclusive: Super Flight Crème Continuous Hydration for Face and Super Flight Crème Continuous Hydration for Eyes, for both men and women. Moisturizing benefits last eight hours and will leave you stepping off the plane looking visibly rested and radiant.
Two super hydrating products for face and eyes
Super Flight Crème debuts with two products, Continuous Hydration for face and Continuous Hydration for Eyes, all beautifully packaged in a portable carrying case - the perfect size for any carry-on that meets current U.S. security size restriction. This powerful duo offers "flight insurance" for global frequent flyers, keeping skin super hydrated in the face of low cabin humidity and jet lag.
Continous hydration for face
A lightweight, non-greasy, fast absorbing gel-cream. Formulated with Algae Extract and Hyaluronic Acid, a highly effective moisture magnet, as well as a powerful complex of anti-irritants including Glucose and Glycine to calm and visibly soothe the skin. This powerful combination enables skin's appearance to better recover from long flights and the effects of travelling through multiple time zones.
Continous hydration for eyes
A feather-weight, non-greasy gel crème that absorbs into skin leaving it silky smooth, soft and protected. Contains a unique revitalizing complex to soothe and strengthen the delicate skin around the eye. Skin looks vibrant, less puffy and the appearance of dark circle is dramatically diminished.
Easy to use
Before you leave the run-way, smooth on Super Flight Crème's Continuous Hydration for Face and Continuous Hydration for Eyes to help keep skin and eye area hydrated. The crèmes' instantly drench skin with refreshing moisture and speed hydration deep within skin's surface. En route, lipids help re-build skin's protective barrier, helping seal in moisture for eight hours. Upon arrival, skin looks re-energized with the help of an anti-fatigue cocktail of vital nutrients and minerals.
The Continuous Hydration for Face and Continuous Hydration for Eyes are packaged together in a travel-friendly clear cosmetics bag with Estée Lauder's signature navy blue trimming and gold zipper - perfect for a quick and convenient checkout. Super Flight Crème is easy to use, packaged in pearlized pale grey tubes featuring the Estée Lauder Travel Exclusive logo, a gold airplane graphic and topped with signature navy blue twist-off cap.
Traveller friendly
Additionally, Estée Lauder's new informational duty free web-site (http://www.travelexclusive.esteelauder.com) is printed on the packaging so that, no matter where in the world you are, you can easily learn more about our favourite Estée Lauder duty free products discover new duty free beauty exclusives and get helpful travel tips such as:
Follow the rules - Remember, some countries require you to only carry products in 3 oz. containers or smaller, all in a 1 quart size zip-top bag and just one bag per customer. Get a flight approved zip-top bag with any Estée Lauder travel exclusive purchase.
Airplane exercise - Remember to keep moving on long flights to keep your blood and energy flowing.
Keep it coordinated - Save on space by choosing one colour scheme for your travel wardrobe and accentuate with lots of accessories for endless combinations.
Super Flight Crème's Continuous Hydration for Face and Continuous Hydration for Eyes are fragrance-free, Oil-free, Non-acnegenic as well as Ophthalmologist and dermatologist tested.
This summer, land refreshed with Estée Lauder's Super Flight Crème. Available at Duty Free stores worldwide beginning July 2008.
-Ends-
For Further Information, please contact:
Estee Lauder Travel Retailing
180 great Portland Street
London W1W 5QZ
Tel: 0870 034 6808
Email: ajohnson@estee-lauder.co.uk
© Press Release 2008
