Security software company to target wider audience in the Middle East via online platform
Dubai, UAE - ESET®, the global pioneer of proactive security software and protection products, has partnered with Souq.com, the Middle East's largest online retail and marketplace platform, to launch an ESET branded e-store in the region.
According to ESET's 2016 IT Security in Europe, Middle East and Africa (EMEA) report, there is a growing need for companies and individuals in the region to mitigate cybersecurity risks by applying various protective systems. By providing a range of ESET's products in one place online, the branded e-store aims to create awareness on the importance of securing multiple devices amongst individual and corporate users.
While 98% of the respondents polled use of at least one security solution, of which antivirus was the most common, firms in EMEA are not paying enough attention to the security of mobile devices, with only 21% of them using a mobile security solution.
"As more customers are going online to buy various products and services, it is also necessary for us at ESET to be where our customers are. Our partnership with Souq.com allows us to not only reach out to a wider audience in the Middle East but also drive more awareness on the importance of securing all devices using our leading products via an online platform," said Neo Neophytou, Managing Director, ESET Middle East.
Ronaldo Mouchawar, Souq.com CEO & Co-Founder stated, "We are witnessing a growing demand for brand e-stores across varied industry segments. Dedicated e-stores ensure that while the brands maintain their identities, they benefit from Souq.com's online prowess, back-end technology and logistics and for customers this means getting access to multiple products and solutions on one platform at click of a button. We are constantly investing in technology and infrastructure to help brands grow autonomously - we are therefore pleasing to support ESET in this endeavour."
Among the products currently available on Souq.com's ESET e-store are ESET Antivirus and ESET Smart Security for 2 devices. ESET e-store on Souq.com: uae.souq.com/ae-en/eset-store-uae/p/.
Learn more about ESET's technology and product portfolio by visiting www.eset.com.
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About ESET
Since 1987, ESET® has been developing award-winning security software that now helps over 100 million users to Enjoy Safer Technology. Its broad security product portfolio covers all popular platforms and provides businesses and consumers around the world with the perfect balance of performance and proactive protection. The company has a global sales network covering 180 countries, and regional offices in Bratislava, San Diego, Singapore and Buenos Aires. For more information visit www.eset.com or follow us on LinkedIn, Facebook and Twitter.
For more information, please contact Rose Manaog, MCS Action FZ LLC, +971 4 3693496, rose.m@actionprgroup.com.
About Souq.com
Souq.com is the largest online retail and marketplace platform in the Arab world, featuring more than 1.5 million products across 31 categories such as consumer electronics, fashion, health and beauty, household goods, and baby. Today, Souq.com attracts over 45 million visits per month, with localised operations in the KSA, UAE and Egypt.
Souq.com offers a convenient and safe online shopping experience with secure online payments, option to pay cash on delivery and free returns. For more information, visit www.Souq.com.
For press enquiries, please contact: Tanu Chopra, Impact Porter Novelli, +971 4 330 4030, t.chopra@ipn.ae.
© Press Release 2016
