Dubai, January 5, 2004: Eros Group, sole distributors of world-renowned brands- Hitachi, Samsung Electronics' (digital products including mobile phones), BenQ, & Taurus and one of the leading players in consumer electronics, telecom and allied multi-products in the Middle East region, today announced the opening of their new store at Sharjah City Centre.

The Eros store is located on the Ground Floor at the new electronics section of the mall and is 2000 sq ft in size. With the addition of this store, Eros has increased its penetration in Sharjah. Today its network comprises of 11 multi-brand stores in the UAE with plans to further strengthen it through additional stores in key identified areas.

The new store reflects a fresh vibrant ambience which wil be carried forward to all Eros retail stores across. The store houses a wide range of consumer electronics (Televisions, Projections TV's, Plasmas, LCD TV's, Home theatres, DVD players, mobile phones, cameras, projectors, MP3 etc.) & home appliance (Refrigerators, washing machines, microwaves, vacuum cleaners, kitchen appliances, personal care products etc). Professional & trained sales staff and a dedicated home theatre demonstration room promises to offer a pleasurable experience to its customers.

Speaking on the occasion, Mr Deepak J Babani, Chief Executive Officer, Eros Group said, "Through our stores we aim to showcase and deliver the best of the digital technology products of the leading brands across the globe. Eros' ability to continuously adapt to changes in the business environment through deep understanding of the market and their brands ensures that the Group delivers added value to its customers at all times."

The store is home to world class brands like: Samsung, Hitachi, BenQ, Taurus, Fuji, Nikon, Minolta, and Monster to name a few. With an ever increasing portfolio of brands, Eros plans to offer customers the complete shopping experience for digital products and accessories.

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About Eros Group
Eros Group is one of the leading distributors and retailers in consumer electronics, digital products, telecom, air conditioning and allied multi products in the Middle East Region. The Group distributes brands like Samsung, Hitachi, BenQ, Taurus, etc. The Group has its own retail outlets, well equipped infrastructure for logistics, an excellent set up for service, an up-to-date IT system in place, all of which make the Eros Group an efficient setup to remain a frontrunner in the market. The Eros Group has its showrooms in: Dubai, Abu Dhabi, Sharjah, Fujairah and Ras-Al-Khaimah.

For further information, please contact:
Anupama Gupta
IAS-Hanmer & Partners
Dubai Media City
Dubai
Ph: 04- 391 3351/ 050- 558 3736

© Press Release 2005