Exciting 6 week promotion with AED 65,000 and grand prize of Jeep Cherokee to be won
Dubai, April 30, 2006: Emirates National Oil Company (ENOC), the Dubai Government owned diversified energy group, is hosting an exciting 6-week promotion from May 1 to June 15, 2006, culminating in 'The Great Cherokee Hunt', a challenging and fun race based on the popular American TV show, 'The Amazing Race'.
Customers visiting any of the 135 ENOC/EPPCO service stations in the UAE will be entitled to a Great Race raffle ticket on every AED 25 purchase of non-fuel items. A weekly draw will be held during the promotion, allowing one winner per week to win AED 1000 in CashPlus re-loadable cards, in addition to AED 12,000 worth of leisure packages offered by Dream Days. All weekly winners will be entitled to take part in the Great Cherokee Hunt on June 15 where one lucky winner will take home the grand prize of a Jeep Cherokee Sport, sponsored by Trading Enterprises. In addition, customers paying with Visa Electron cards will receive double the number of raffle tickets and a greater chance to win.
Elaborating on the promotion, Khalid Hadi, Group Brand Manager, ENOC Group said: "We are proud to launch 'The Great Cherokee Hunt'. The race to get the Jeep Cherokee will allow contestants to test themselves and stay ahead of the game through a series of mental challenges and is a fun and novel way to engage with our customers."
"We're delighted to support 'The Great Cherokee Hunt' through the Jeep brand," said Tony Ashton, Sales and Marketing Manager, Chrysler Jeep & Dodge, Trading Enterprises. "The contestants will need to share Jeep's go anywhere, do anything attitude if they are to ultimately end up winning the superb grand prize of a Jeep Cherokee."
"It is our great pleasure to partner with Trading Enterprises, Dream Days and Visa to provide our customers with a once-in-a-lifetime opportunity to avail of some exciting and fun prizes," added Hadi.
Taoufik El Guennuni, Commercial Manager of Dream Days said: "We are excited about the opportunity to partner with ENOC and to offer our unique Gift experiences to their customers. Dream Days is pleased to participate for the Great Cherokee Hunt and be side by side with ENOC."
As part of the promotion, participants can pick a partner to join him/her in the race, which will involve following a fixed route that will take them to selected ENOC/EPPCO sites and other locations in Dubai, accompanied by ENOC staff.
Stephen Coakley, Marketing Communications Manager, Visa International Middle East said: "We are delighted to offer this unique advantage to Visa Electron cardholders where they can double their chances of winning simply by paying for their shopping and other services at any ENOC/EPPCO service station in the UAE using their Visa Electron card. This promotion is a perfect way to demonstrate to UAE consumers that paying with Visa Electron is safer, easier and more convenient than cash. Visa Electron can be used for much more than drawing cash from ATM's; we believe that this activity clearly illustrates the benefit Visa Electron can bring to consumers' daily lives."
In keeping with the TV show theme, Great Cherokee Hunt contestants will have to finish specific tasks along the route for them to be allowed to proceed from one stop to the next. Participants will be required to make their journey by car, public transport or on foot and will be told where they will have to go next, through instructions that they receive from each stop.
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Notes for editors:
ABOUT ENOC
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.
ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.
Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.
ENOC's mission is to be the reliable Energy Partner of Choice in each sector in which it operates.
For further information, please contact:
Tania Harasimiuk
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai,
UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
E-mail: t.harasimiuk@asdaa.com
© Press Release 2006
