Dubai, United Arab Emirates, February 7, 2008: This DSF whether you want digital entertainment centered around your lifestyle, new ways to create and share your pictures or better business solutions, HP makes it easy to enjoy the experience and helps you stand out from the crowd. HP has tied up with various retail outlets to offer value promotions, discounts, and offers on some of their latest products.   

Sherifa Hady, Consumer Business Manager, HP Middle East, said: "Consumers can look forward to making friend and family visits more vivid from day one this DSF with colourful print projects using HP's latest technologies.  Consumers can fuel their desires by availing huge discounts on star products and chances to win every day with HP". 

Special Offers, Discounts and Promotions

  • The HP Slimline PC with 19" Monitor and HP Photosmart A320+ 80GB portable hard drive is available at most retail outlets for 3999AED

  • Shop with Emax - the leading electronics store this DSF for a chance to win 5 Compaq V6615 notebooks through a unique 'Scratch n Win' promotion

  • Carrefour is offering special bundle discounts- Consumers can buy a HP Pavilion Dv2550 + HP All-in-One printer 2187 and win 300AED cash back for just 5399AED. For consumers looking to purchase just a notebook - the Compaq F710 comes at an attractive price of 2290AED with 300AED cash back

  • At Sharaf DG, 5 lucky customers get a brand new HP laptop - Other prizes include 500 'Chillout' vouchers worth AED 100 for other non winners. The Sharaf DG draws will be held daily at Times square, Deira City Centre and IBN Battuta mall

  • HP is also part of the Plug-ins overall campaign "Buy and Fly". For every AED 300 spent in Plug-ins the customer gets a coupon to enter the Raffle Draw for air tickets.  The value of the prize is dependant on the destination. Customers also have a chance to win the Grand Prize - a Holiday Cruise for two. The air tickets will be valid for 3 months from the date of issue and draw will be conducted in Dubai Festival City.  Special HP products will also be available on great discount prices including the HP Pavilion Dv2680 with 4699AED, HP Pavilion Dv2690 with 2 years warranty and back pack for 5799AED, HP Officejet L7680 with 3 years warranty and 100AED gift voucher, HP Photosmart A826 with photo-pack at 1099AED and HP Pavilion Dv2670 and PMD 160GB at 4199AED

-Ends-

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $104.3 billion for the fiscal year ended October 31, 2007. More information about HP is available at www.hp.com.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at www.hp.com/me

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© Press Release 2008