United Arab Emirates, Abu Dhabi - January 31, 2011 - Emircom LLC announced today that it has achieved TelePresence Video Master Authorized Technology Provider (ATP) status from Cisco. This designation recognizes Emircom as having fulfilled the training requirements and program prerequisites to sell, deploy and support Cisco TelePresence Video products and solutions at the Master level.

Driven by its continuous strive for new technologies adoption and its commitment to excellence, Emircom has heavily invested to acquire the required skills and demo equipment to deliver the industry's top video portfolio that offers to the market a futuristic and innovative collaboration solution.

The Cisco TelePresence Video Master ATP Program is focused on providing a new way of working in which everyone, everywhere can be more productive through face-to-face collaboration with Cisco TelePresence Video solutions. A Cisco TelePresence Video Master ATP Partner has the greatest depth of knowledge and skill in deploying the entire Cisco video endpoint portfolio, which comprises single- and triple-screen Cisco TelePresence units, custom TelePresence suites, and infrastructure solutions. Cisco TelePresence Video Master ATP Partners possess deep networking and advanced Cisco Unified Communications capabilities, regional to global coverage, and a strong and mature services practice.

According to Mohamad Abou-Zaki, Chief Operating Officer at Emircom LLC, "This achievement is well inline with our determination to constantly challenge the frontiers of technology and services in order to provide customers with exemplary experience. It is one of series of investments that have been allocated to align the company with selective focused technology verticals that covers Data Centers, Video, Security and Services"

"The Cisco TelePresence Video Master ATP Program is designed to enable partners to take advantage of the tremendous market opportunities ahead--not only in the telepresence space but also in the overall collaboration market," said Richard McLeod, senior director of collaboration for worldwide channels at Cisco. "As a Cisco TelePresence Video Master ATP Partner, Emircom has made an investment in the sales, technical and life cycle services capabilities needed to deliver the industry's most comprehensive and interoperable Cisco TelePresence Video portfolio."          

The Cisco Authorized Technology Provider (ATP) Program is part of the Cisco go-to-market strategy for emerging technologies. The program helps Cisco to define the knowledge, skills and services that channel partners need to successfully sell, deploy and support an emerging technology. As the market changes, an ATP designation may be discontinued or may evolve into a Cisco specialization.

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About Cisco TelePresence and Video Collaboration Solution
Cisco TelePresence® and Video collaboration solutions provide life-like, high-definition, conferencing facilities with superior audio and video, allowing participants to meet their colleagues, customers and business partners across a virtual table. Participants can enjoy a same-room meeting experience, even if they are located in different locations around the world. Participants can also meet more often and enjoy more productive sessions, helping to improve business interactions while potentially building stronger customer relationships, accelerating sales cycles, improving project management and forming tighter integration with remote offices.  About Emircom LLC

Established in 1984, Emircom is a leading partner to many heavyweights in the ICT segment, most notably Cisco and contributing to a major portion of Cisco's business in UAE & Saudi Arabia. Emircom has also strategic alliances with other selected technology providers forming part of its solid go-to-market portfolio.

Backed by a team of highly qualified professionals, a powerful vision, and a strong management, Emircom is poised to take its rightful place as trendsetters in pursuit of excellence. With a slew of successful infrastructural projects under its belt, Emircom today is well on its way to taking its place at the high table as the leading ICT partner.

Cisco, the Cisco logo and Cisco TelePresence are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks.

Press Contact:
Rana Akoum
Emircom LLC
02-6449088
Rana.akoum@emircom.com

© Press Release 2012