United Arab Emirates, Dubai, 17 June 2009- The largest bank in the region, in terms of assets, Emirates NBD has initiated a special Electronic Banking Channels promotion. The offer commenced on June 15 and continues until August 15, 2009. Within this time frame, Emirates NBD customers will have 40 chances to win a total prize of AED 5,000.

The promotion is designed around the concept of enhancing customer convenience. By using the electronic banking channels, which are ATM machines, Cash Deposit Machines, Internet Banking and SMS, customers can save time and effort. Transactions can be conducted quickly and easily, 24 hours a day. Through this promotion, customers will be rewarded for using these channels; there will be five winners every week with a total of 40 winners during the entire promotion who will each win a cash prize of AED 5,000.

Mr. Mohammed Al Falasi, Senior Vice President and Head of Direct Sales and Alternate Channels at Emirates NBD said, "Emirates NBD's aim was to ensure that our loyal customers were fully informed about all the channels available to them and the many services that could be conducted quickly and easily through the use of these channels. The promotion creates incentive, especially for customers who prefer to use electronic banking channels to complete their transactions. This is yet another step towards the future of banking as Emirates NBD is committed to offering the most innovative and technologically advanced products and services."

To win, participants can conduct any or all of the following transactions: cash withdrawals and deposits, cheque deposits, money transfers, credit card payments, bill payments to Etisalat, DEWA, RTA, Salik, Dubai Police, Emaar, Du, Box Office, FlyDubai, Air Arabia, AADC, ADDC, Empower and Palm Utilities.

Emirates NBD has an extensive branch network across the UAE with over 110 branches, and further vigorous expansions are currently underway. In addition to these outlets, Emirates NBD has 575 ATMs, CDMs beside other electronic banking facilities which are available for customers to use at their convenience.

-Ends-

About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is the biggest banking group in the Middle East by assets. At 31st December 2008, total assets were AED 282.4 billion and a combined market share of 20.5%.

The Group has a leading retail banking franchise in the UAE, with over 110 branches and over 575 ATMs.  It is a major player in the UAE corporate banking arena, with a combined market share of almost a fifth of corporate loans.  It also has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. 

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore.

For more information, please contact:
Aya Elamine
tamra- c2
04- 295 1177
050 9979393

Ibrahim Sowaidan
04- 609 4113
050 653 8937

Ramy Lawand
04-201 2204
050 8420729

Claire Andrea
04-609 4143

© Press Release 2009