New portal designed to meet evolving needs of bank customers

Features pioneering services such as 'Video Personalisation,' 'Find Us,' and 'Click-to-Call'

Dubai, May 26, 2011: Emirates NBD, a leading bank in the region, today unveiled its new website, which features a wide range of enhancements and new interactive features. As a portal to the bank's compete range of services, this upgraded website has been designed to meet the diverse needs of more than 1 million Emirates NBD customers - effectively making it the bank's largest branch.

Complementing the bank's extensive bricks-and-mortar branch network, this virtual branch allows customers to access services such as submitting online application forms and loan and insurance calculators, 24 hours a day, seven days a week, from the comfort of their home or office.

Detailed information about products and services offered by the bank is easily accessible on the new website, including through next-generation technology known as "Video Personalisation." Emirates NBD is the first bank in the region to incorporate this technology, which features a human guide who will direct visitors through specific sections of the website.

"Extensive research and customer satisfaction surveys carried out by the bank indicated to us that visitors to the previous Emirates NBD website were eager to enjoy a more personalised experience," said Jamal Bin Ghalaita , Group Deputy CEO, Emirates NBD. "Based on that feedback, we have upgraded our new website to meet the rapidly evolving needs of our customers. Today, the 1.5 million individuals who visit the site every month, a quarter of whom are first-time visitors, will find the new website an even more enriching experience."

Vikram Krishna, Head - Group Marketing, Emirates NBD said: "The new website has been designed as a comprehensive information resource, covering products and services, investor relations, up-to-the minute market rates and reports, and much more. The site is also more interactive than ever, with an easy-to-navigate layout. All the information our customers need is now at their fingertips."

Focusing on interactivity and customer convenience, the bank has introduced a new tool, known as "Find Us," which enables customers to make appointments online with bank staff, including members of the Direct Sales team and customer service representatives, at convenient locations both at and outside bank branches. This has been further complemented by the introduction of the bank's new "Click-to-Call" online customer call-back service.

Customers can also identify the nearest Emirates NBD branch or ATM using a new, customised Google Maps feature. In addition, customers can access the website to identify branches that are currently hosting promotions or special offers.

To stay up to date with the latest information on new products, services, promotions and financial reports, Emirates NBD customers can sign up to an Emirates NBD subscription service, providing them with relevant instant notification via email, SMS and MMS.

Another useful new tool is an online product calculator that will assist customers in choosing the right product to meet their specific needs. The new website also features a facility to submit online applications for products and services.

"Investing in technological innovation has long been integral to how we meet the needs of our customers," continued Bin Ghalaita. "We strongly believe that the newly upgraded Emirates NBD website will encourage increased interactivity, leading to greater efficiency and ensuring even higher levels of customer satisfaction."

This upgraded website has been introduced in English; an identical version of the site will be launched shortly in additional languages, including Arabic. An interactive Emirates NBD Online Media Centre, providing journalists with a range of timely and relevant information, will also be introduced in the very near future.

The Emirates NBD website (www.emiratesnbd.com) provides access to every bank division, including Personal, Priority, Business, Corporate and Private Banking, as well as specialised services such as Asset Management.

-Ends-

About Emirates NBD:
Emirates NBD is a leading banking Group in the region. The Group has a leading retail banking franchise in the UAE, with over 133 branches and over 750 ATMs and SDMs.  It is a major player in the UAE corporate banking arena and has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. 

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India and Iran.

The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For more information, please visit: www.emiratesnbd.com

For further information, please contact:
Afaf Jbara / Hassan Al Khuwaildi
Communications
Group Marketing, Emirates NBD
Tel: 971-4-7015305 / 971-4-2092263
Mob: 971 50 8842020 / 971 50 7454454
Email: Afafj@emiratesbank.com / HassanAl@emiratesnbd.com

Parisa Ansarian / Sudha Chandran / Iman Ahmed
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
Email: p.ansarian@asdaa.com / s.chandran@asdaa.com / i.ahmed@asdaa.com

© Press Release 2011