First among organisations to use Arabic domain name
New interactive portal designed to meet evolving needs of Arabic-speaking bank customers
Features pioneering services such as 'Find Us,' and 'Click-to-Call'
Dubai, December 3, 2011: On the occasion of the 40th anniversary of the United Arab Emirates, Emirates NBD, a leading bank in the region, became one of the first corporate organisations and the first bank in the UAE to launch an Arabic website with an Arabic language domain name. The new website, which can be accessed via an Arabic domain name .--- Bank-alemarat-dubai-alwatani.emarat), will serve as a portal to the bank's complete range of services.
The Arabic version of the website has been designed to meet the diverse needs of Arabic speakers among more than one million Emirates NBD customers and can also be accessed through the bank's existing English language website www.emiratesnbd.com. The Emirates NBD Arabic website follows the recent launch of the new enhanced English language website. Both sites feature a wide range of interactive facilities- effectively making this the bank's largest branch.
"As a UAE national bank, we wanted to mark the 40th anniversary of UAE National Day with our customers, in a way that would directly benefit them, while celebrating our language and heritage," said Saif Al Mansoori, Deputy Head - Group Marketing, Emirates NBD. "The Arabic domain name will extend the reach of the new website to Arabic Internet users and facilitate a wider range of customers to avail of the offers and benefits at Emirates NBD."
Seen as a virtual branch, the Emirates NBD website allows customers to access detailed information about products and services such as submitting online application forms and loan and insurance calculators, 24 hours a day, seven days a week, from the comfort of their home or office.
Mr. Al Mansoori said:"We are pleased to be among the first organisations in the UAE to launch our Arabic website with an Arabic domain name. The new website is easily accessible to all Arabic internet users and has been designed as a comprehensive information resource, covering products and services, investor relations, up-to-the minute market rates and reports, and much more. The site also has an easy-to-navigate layout, and all information our Arabic-speaking customers need is now at their fingertips."
Focusing on interactivity and customer convenience, the bank has introduced a tool, known as "Find Us," which enables customers to make appointments online with bank staff, including members of the Direct Sales team and customer service representatives, at convenient locations both at and outside bank branches. This has been further complemented by the introduction of the bank's new "Click-to-Call" online customer call-back service.
Customers can also identify the nearest Emirates NBD branch or ATM using a new,customised Google Maps feature. In addition, customers can access the website to identify branches that are currently hosting promotions or special offers.
To stay up to date with the latest information on new products, services, promotions and financial reports, Emirates NBD customers can sign up to an Emirates NBD subscription service, providing them with relevant instant notification via email, SMS and MMS. Another useful new tool is an online product calculator that will assist customers in choosing the right product to meet their specific needs. The new website also features a facility to submit online applications for products and services.
"The new Emirates NBD Arabic website will make our services and online resources available to a whole new demographic of first language Arabic speakers," continued Mr. Al Mansoori. "This will lead to increased traffic to our site and greater interactivity with our customers, ensuring even higher levels of customer satisfaction. Going forward, Emirates NBD also plans to launch new channels and web-based applications, in addition to upgrading the existing applications available on the Apple App Store to include Arabic."
The new Emirates NBD Arabic domain name is supported by Arabic language browsers and provides access to every bank division, including Personal, Priority, Business, Corporate and Private Banking, as well asspecialised services such as Asset Management.
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About Emirates NBD:
Emirates NBD is a leading banking Group in the region. The Group has a leading retail banking franchise in the UAE, with over 133 branches and over 750 ATMs and SDMs. It is a major player in the UAE corporate banking arena and has strong Islamic banking, investment banking, private banking, asset management and brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India and Iran.
The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
For more information, please visit: www.emiratesnbd.com
For further information, please contact:
Afaf Jbara / Hassan Al Khuwaildi
Communications
Group Marketing, Emirates NBD
Tel: 971-4-7015305 / 971-4-2092263
Mob: 971 50 8842020 / 971 50 7454454
Email: Afafj@emiratesbank.com /HassanAl@emiratesnbd.com
Parisa Ansarian / Sudha Chandran / Iman Ahmed
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
Email: p.ansarian@asdaa.com / s.chandran@asdaa.com / i.ahmed@asdaa.com
© Press Release 2011
