Fredrick de Melker: our customers are our strategic partners, and we are keen to provide them the best services that meet their needs

Cairo - Dec. 1st, 2015

Emirates NBD Egypt launches its new Priority Banking Proposition, the latest in banking services across the banking sector, providing a competitive proposition than other bank offerings, with innovative services in branches and through the different mobile and e-channels. This initiative is based on the bank's continuous commitment to make a positive change in the Egyptian Retail Banking market.

Frederic de Melker, General Manager Retail Banking and Wealth Management, "The new proposition reflects the bank's strategy, which places customers at the forefront of our priorities when it comes to launching new competitive banking products or services. Emirates NBD Egypt believes that its customers are not only clients but moreover key strategic partners within a long term horizon of cooperation.    

Priority Banking serves the bank's affluent customers, providing an opportunity to obtain a range of unique banking products and services less than the market prices, including privileges, credit cards with favorable terms, access to dedicated lounges, as well as giving our customers priority at all other branches.

De Melker, "You'll find that our comprehensive range of banking services is designed to cover all the important aspects of our customer's life.  Whether short term liquidity, medium term savings or long term financial security, our holistic approach builds the foundation of our customer's financial success." 

The new Priority Banking proposition is for customers with an average quarterly balance of 350k EGP upwards or minimum salary transfer of 20k EGP

Besides Priority Banking, Emirates NBD also have other segments (individual and business) within its banking portfolio that provide customers with unique solutions and benefits.


About Emirates NBD Egypt
Emirates NBD Egypt is a wholly-owned subsidiary of the Emirates NBD Group, the largest bank in its home country of the United Arab Emirates and one of the leading banking groups in the Middle East.

Emirates NBD, the leading bank in the Gulf Cooperation Council (GCC) region and in the United Arab Emirates, entered the Egyptian market on June 2013 through the acquisition of the BNP Paribas subsidiary in Egypt. Emirates NBD Egypt's network includes over 62 branches and 200 ATMs with wide geographic coverage in Egypt including major districts and cities such as Greater Cairo, Giza, Alexandria, North Coast, Delta, Upper Egypt, Sinai and the Red Sea. Emirates NBD Egypt offers its clients a broad range of sophisticated products and services in three major segments - Corporate Banking, Retail Banking and Investment Solutions. A customer-centric mindset ensures that all products are innovative, effective and address the unique needs of every client. Emirates NBD is committed to supporting Egypt's economy and society, and is dedicated to adding great value to Egyptian customers by introducing best-in-class banking products and services through extremely capable and talented staff.

About Emirates NBD
Emirates NBD is a leading banking group in the region. As at 30th June 2015, total assets were AED 388.1 Billion, (equivalent to approx. USD 105 Billion). The Group has a leading retail banking franchise in the UAE, with more than 220 branches and over 900 ATMs and CDMs in the UAE and overseas. It is a major player in the UAE corporate and retail banking arena and has strong Islamic banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.  The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia. The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments. Emirates NBD is the largest bank in the United Arab Emirates by deposits, equity, one of the top 5 banks by assets in the Gulf Cooperation Council (GCC), and one of the top 10 banks in the Middle East by assets value. Emirates NBD has a full-fledged financial services platform capable of delivering enhanced value across Corporate, Retail and Wealth Management in addition to Islamic and Investment banking throughout the Middle East & Gulf Cooperation Council (GCC).

© Press Release 2015