June 3, 2012 - Dubai, UAE - The Coca-Cola Company, the world's largest beverage giant, launched the 'Every Drop Matters' program across the UAE in cooperation with the Emirates Environmental Group (EEG) and the UNDP. The 'Every Drop Matters' program helps increase understanding of water conservation issues in the UAE supported by UNDP Water Governance Program and the Eurasia and Africa Group of the Coca-Cola Company. This project aims to bring awareness on responsible water resource management for improved resilience to climate change and reduced emissions of greenhouse gases in Asia Pacific, East Europe, Central Asia and the Middle East. 

"We are pleased to launch this program in the UAE with the support from EEG and the Coca-Cola Company," said Dr. Boğaçhan Benli, Global Program Manager of 'Every Drop Matters'. "We look forward to achieving our regional partnerships' main objectives to increase access to safe drinking water and improve sanitation through the program."

The 'Every Drop Matters' program in the UAE launches with the support of the EEG and encompasses consistent and in-depth advocacy and communication efforts towards raising awareness on water conservation. School contests, inter-college competitions, and teacher's workshops are part of the initial introduction of 'Every Drop Matters' in the UAE, and will be implemented in different programs across the following countries: Bahrain, Iraq, Jordan, Lebanon, and Palestinian territories.

"The UAE youth is speaking out about the importance of conserving water as a precious resource and calling out to the public to take not only responsibility but action towards protecting the climate," said Habiba Marashi, Chairman of Emirates Environmental Group. "The 'Every Drop Matters' program is a call to action for everyone out there, because they all have a stake in their own future as well as future generations. It has been an exceptional and refreshing journey for those who have come in contact with this inspirational program."

'Every Drop Matters' contributes in stimulating adaptation to climate change and expanding access to environmental services for the poor. The program supports the achievement of the Millennium Development Goals through improved access to water and sanitation, a fundamental key in social and economic development.

Since its inception, 'Every Drop Matters' has increased access to safe drinking water for an estimated 150,000 people per year.  The program utilizes environmentally sound industrial technologies that also create awareness on responsible water resource management.

"The Coca-Cola Company is committed in promoting water management programs, which is a common goal for our longstanding partners, the EEG and UNDP." said Antoine Tayyar, Public Affairs and Communication Director of Coca-Cola Middle East. "

We aim to become water neutral everywhere we are present by returning the equivalent amount that is used on beverage production back to nature. Last year was a great success for the 'Every Drop Matters' program and we will continue to support the implementation of it in 2012 across the Middle East."

The United Nations Development Programme and the Coca-Cola Company sealed their partnership in 2006 with the same goal to improve access to safe drinking water initiatives globally. The 'Every Drop Matters' program was a regional partnership that started in East Europe and has now arrived to the Middle East and Asia Pacific regions . The water management activities from the 'Every Drop Matters' program aided six countries in the Middle East last year including UAE, Bahrain, Lebanon, Jordan, Palestine, and Iraq.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

For more information, please contact:
Haya Shanata
Memac Ogilvy Dubai
Tel: 04-305-0321
Email: haya.shanata@ogilvy.com

© Press Release 2012