Emirates Airline has just released a Terminal 3 Mini Airport Guide to mark the opening of the new terminal at Dubai International Airport this month. Written and produced by Explorer Publishing, the guide will provide 50,000 VIP clients and new customers with essential information on Terminal 3.
The 68 page guide covers everything from shopping and dining to relaxing in the new terminal, with easy-to-use maps and is complimented with detailed photography shots of the Terminal's architecture, spas, lounges and Zen gardens. Readers can also find a chapter dedicated to Dubai, containing insider information on sports, spas, shopping and the city's culture. The guide includes a profile on Emirates Airline - one of the fastest growing airlines in the world, including insights into the company's history and future.
The maps were created by Explorer's team of cartographers and will be implemented into Emirates Terminal 3 advertising campaigns. They will also be available to travellers as standalone maps.
Mike Simon, Divisional Senior Vice President, Emirates Corporate Communications comments: "Emirates Terminal 3, with its array of world-class amenities, is a destination in itself. We were delighted to partner with Explorer Publishing, who are proven experts on destination travel guides, to produce this mini Explorer Guide.
This practical pocket-sized guide contains useful tips and information on our new terminal along with detailed directional and way finding maps designed to help our customers navigate their way through this state-of-the art airport with ease. It is packaged as a limited edition direct marketing item that will be distributed in all our key markets to our frequent flyers and premium customers."
Claire England, Associate Publisher, Explorer Publishing comments: "Working with Emirates on this exciting project has been a fantastic experience and Explorer is proud to play a part in the launch of Emirates' exclusive flight hub and Dubai's ever-growing aviation industry."
Explorer Publishing was founded in Dubai in 1995, and has rapidly expanded its portfolio of Residents' Guides, Mini Visitors' Guides, Mini Maps, Maps & Atlases, Activity Guides, Lifestyle Guides and Photography books, covering the Middle East, Asia Pacific, Europe, North America and beyond.
For more information log on to www.explorerpublishing.com
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For information please contact:
Annabel Clough
call (+971-4) 340 8805 ext 201
Email: annabel@explorerpublishing.com
© Press Release 2008
