Patented Architecture Delivers World's Highest Performance, Unmatched Availability, Unequalled Functionality, Unexpected Economics
Dubai, United Arab Emirates
Delivering the most significant advances for high-end storage customers across the region in more than a decade, the Middle East operations of EMC Corporation today introduced the Symmetrix® DMX™ series of information storage systems.
EMC’s Symmetrix DMX is based on the revolutionary new, patented Direct Matrix Architecture™, setting a new gold standard for scalability, performance, availability, functionality and affordability, and serving as the foundation architecture for the next decade of high-end storage innovation. The new series builds on the unprecedented popularity of Symmetrix, the World’s most widely installed high-end storage systems, and the leading choice for enterprises throughout the Middle East.
The Symmetrix Direct Matrix Architecture further enhances EMC’s lead in helping customers benefit from the full value of automated networked storage, and represents a radical departure from today’s standard architectures, which are typically bus- or switch-based. The business benefits that regional customers will derive from the new Symmetrix DMX include the ability to meet the high application service level requirements, keep pace with the increasingly complex and most demanding high-end workloads, and lower both their storage acquisition and operation costs.
Measurable Benefits for Regional Clients
Mohammed Amin, Regional Manager of EMC Middle East, articulated the role that the new Symmetrix DMX systems will play for regional businesses, commenting, “The explosive growth of the Middle East’s storage market has developed through a `top-down` model, where the largest enterprises were the initial investors and rapidly demonstrated that storage strategies could deliver significant business advantages. With storage remaining the fastest-growing element of the region’s overall IT market, larger enterprises around the region- a majority of which are existing EMC customers- are uniquely positioned to benefit from EMC’s ground-breaking Symmetrix DMX systems.”
“Many vendors in the storage industry are now focusing on the smaller and medium- sized business sector, and EMC has a modular approach to automated networked storage, including entry-level and mid-tier solutions, that enables customers to scale upward as their information grows. However, the Symmetrix DMX systems directly address the business needs of EMC’s first and strongest customers base- larger enterprises from the telecom, banking, and energy sectors,’ Amin Added.
A New Era for Enterprises Storage
EMC’s Symmetrix DMX systems offer a range of industry-first benefits to enterprise customers in the Middle East, including:
- A fundamentally new point-to-point interconnect architecture that extends far beyond the performance, availability and flexibility of today’s bus- and switch-based architectures.
- The world’s highest performance for sustained workloads, bursts of unexpected activity, and sophisticated business continuity and other storage software. Compared to the nearest competitor, Symmetrix DMX delivers customers approximately twice the performance in transactional environments and three times the performance in decision support environments.
- A new standard for availability through the world’s most advanced set of system and information availability features.
Joe Tucci, EMC President and CEO, said, “When designing this new generation Symmetrix DMX, EMC faced a strategic decision. We could follow the path of latest resistance and aim to develop incremental improvements on the existing Symmetrix, or we could take the more challenging road to deliver much greater returns for customers.”
“After consulting with our customers, the choice was obvious. We rewrote the book on storage interconnect design. The resulting Direct Matrix introduces a revolutionary new architecture, one which makes huge leaps in performance and availability and is capable of scaling smoothly to handle the next decade of high-end storage demands.”
“Perhaps most importantly for our customers, EMC made an enormous hardware technology advance while maintaining complete continuity with our Enginuity™ operating environment and industry-leading software application. Common practice across the industry is to sacrifice one for the other. EMC invested and executed to deliver customers the combined cost and operational advantages of both,” Tucci added.
Three ground-breaking models
The Symmetrix DMX Series is available in three models, with the Symmetrix DMX800 immediately in the Middle East:
- Symmetrix DMX800, the world’s first rack-mount high-end storage system, scales from 8 to 16 front-end ports, from 1.2 to 17.5 terabytes of raw capacity (1 to 15.3 usable) and from 4 to 32 gigabytes of global cache for open systems environments. Through the groundbreaking Symmetrix DMX800, EMC has ushered the power and all the software functionality of Symmetrix into smaller, more cost-effective modular increments.
- Symmetrix DMX1000, a single-bay integrated system, scales form 8 to 48 front-end ports, from 3.5 to 21 terabytes of raw capacity (3 to 18.5 usable) and from 4 to 64 gigabytes of global cache for mainframe and open systems environments.
- Symmetrix DMX2000, a dual-bay integrated system, scales from 8 to 96 front-end ports, from 7 to 42 terabytes raw capacity (6.1 to 37 usable) and from 8 to 128 gigabytes of global cache for mainframe and open systems environments.
Symmetrix DMX systems are designed for the full compliance with the SMI (Storage Management Initiative) specifications which came into force at the beginning of this year. Like all other major storage platforms, the new Symmetrix DMX series can be managed by EMC ControlCenter open management software as well as other vendors’ management software.
As the foundation architecture for the next decade of high-end storage innovation, the Symmetrix Direct Matrix Architecture is designed to scale performance and capacity as customer needs and component economics align. The direct Matrix Architecture is capable of supporting more than 2.048 drives using today’s available technology, and provides a clear growth path to the future and is capable of continual increases in both bandwidth and throughput.
Randy Kerns, Partner at The Evaluator Group. said, “EMC has made a quantum leap in storage hardware technology while preserving customers investments in software. This eliminates the risk of implementing new technology and waiting for code stabilization. The benefits for customers is that they won’t suffer from the year-long new products shakeout typical in this industry, and are able to take advantage of the capabilities delivered with the new Symmetrix DMX.”
About EMC
EMC Corporation (NYSE: EMC) is the world leader in information storage systems, software, networks and services, providing automated networked storage solutions for organizations across the globe. Information about EMC's products and services can be found at www.EMC.com.
© Press Release 2003
