23 September 2009
Abu Dhabi dealer's cars receive premium paint protection treatment

Abu Dhabi, UAE: Emirates Motor Company (EMC), the Mercedes-Benz General Distributor in Abu Dhabi and Al Ain, and the flagship company of Al Fahim Group, has partnered with ProTech, one of Europe's leading specialist car-care firms, to provide a 'premium service' on selected approved used cars.

Through ProTech's advanced car-care technology, selected vehicles at EMC's approved used car dealership in Mussafah, Abu Dhabi, will receive a free 'facelift' to restore them to factory quality finish.

EMC's recently opened Mercedes-Benz dealership, the largest Mercedes Benz facility in the world, is the only one in the UAE to offer its customers the premium ProTech paint protection service, which is designed specifically for high-end vehicles to protect the paint work against the extraordinary climatic conditions that prevail in the UAE.

The ProTech treatment, which is applied by a team of trained specialists who are based on-site, acts to rejuvenate and protect paintwork and seal it for a new-look finish for up to five years. ProTech also restores interiors to help give used cars that 'new car' feeling. The specialist treatment is available on factory delivered new cars to protect and preserve from as little as Dhs 2,200.

ProTech was founded in Monte Carlo in 1989, where its research and development facilities are still located. Over the past 20 years, ProTech has built its reputation by protecting some of the most prestigious and expensive cars in the world, and it now has centres in both Abu Dhabi and Dubai.

This makes it an ideal partner for EMC, whose reputation is based on providing the highest levels of customer support to its expanding client base in Abu Dhabi and Al Ain.

"ProTech is the perfect partner for EMC as both our businesses are based around fantastic-looking, high-end cars," said Irfan Tansel, General Manager of EMC. "Customers will really be able to see the difference the ProTech treatment makes to their car."

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About ProTech:
ProTech specialises in maintaining the looks of luxury cars. The company offers a range of high-class products that covers paintwork protection as well as exterior and interior cleaning. Already present in a number of countries around the world, the first dedicated ProTech Centre in the UAE opened in Abu Dhabi in 2006.

Founded in Monte Carlo in 1989, where it's research and development facilities are still located, the company built its reputation working with some of the most prestigious cars in the world and meeting the requirements of their owners. That experience proved the ideal preparation for the company's arrival in the equally demanding market of the UAE.

For more information, customers should visit www.protech,mc or contact ProTech in the UAE on 02 558 5656.

About Emirates Motor Company
As the flagship company of the Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that the Group has achieved. As one of the Middle East's leading distributors of Mercedes-Benz, EMC is synonymous with immaculate quality in true Mercedes-Benz tradition. EMC has been the general distributor for Mercedes-Benz in Abu Dhabi since 1962. From the beginning, dedicated customer service has played a major role in the company's success. EMC is also the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification.

EMC markets, distributes and services all Mercedes-Benz vehicles from luxury saloons to the largest trucks and provides qualified service with the constant availability of genuine parts. Innovative, customer-oriented marketing programs designed to provide comprehensive support for its loyal clientele remain EMC's focus. Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, parts depots and workshop.

EMC is constantly involved in community-driven activities that include social, environmental, charity and sports efforts. In 2009, the dealership opened the largest Mercedes-Benz facility in the world in Abu Dhabi. Combining the finest marketing skills with state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for - the highest level of customer satisfaction.

For further information, contact:
Ian Drinkwater
Press Office - ProTech UAE
M: +971 50 4563231
D: +971 4 4347365

© Press Release 2009