As Part of the Mystery Shopper Program for the Year 2007
Two of Emarat's service stations in Dubai, Al Madares and Rajhan, won the "Glimmering Star of the Year 2007" Award as part of the Mystery Shopper Program after they succeeded in accumulating the highest average rate of satisfaction of 96 per cent. The award was presented to them for their employee dedication and commitment to provide the highest quality of service at all times and under all circumstances.
Four other stations, Abu Kadra, Al Ameen and Toufan in Dubai, and Al Essa in Khorfakkan, in addition to Atrium C-Store in Dubai, came second with an average of 95 per cent.
The third position was attained by Beach, Al Bustan, Al Garhoud and Al Safa service stations in Dubai, and Al Sharjah Club in Sharjah, with an accumulated average of 94 per cent. With this high level of achievement, the accumulated average rates of excellence in performance rose during the past year to 90 per cent compared to 88 per cent and 87 per cent for 2006 and 2005 respectively.
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat, honored the winning service stations in the presence of Mr. Abdullah Hassan Al Noman, Manager Retail Sales Operations. He expressed his appreciation and gratitude for all those employees who exerted significant efforts to achieve such record results. These results, he said, embody the true spirit of excellence in performance and reflect the high standards adopted by Emarat's service stations, along with the level of dedication demonstrated by employees towards the achievement of their duties with devotion, sense of responsibility and enthusiasm.
He added that these results prove the commitment of employees to provide the highest levels of services to customers. They also demonstrate their sense of responsibility towards the preservation of the shiny image of the corporation in the eyes of its customers. He pointed out that these achievements are in line with corporate objectives and outlook for future success.
Dr. Rahma stressed the need for maintaining the trend of distinction and further enhance it to face the challenges of competition in a constantly changing market environment through the innovation of new initiatives that would further enhance the accomplishments of the corporation, improve its services and maintain its leadership in the marketplace. He indicated that the corporation is adamant in its strife towards implementing its strategy of continuously improving the level of its services provided to its customers. He pledged to continue with these performance measuring exercises combined with the analysis of employee performance indicators and other market variables to maintain the highest levels of standards of performance.
Dr. Rahma also praised the efforts of the program organizers. He emphasized on the success of this program year after year based on new ideas that assist in enhancing its objectives and proving its credibility. This is mainly achieved through the adherence to the best practices and the specified rules and regulations of measuring employee performance.
On the other hand, Mr. Al Noman emphasized on the importance of this award, which proves the commitment of the corporation towards expressing its gratitude to those who act as role models for others and provide their colleagues with the incentives to excel.
He said that the corporation began implementing the mystery shopper program six years ago through a contract signed with a specialized consultancy firm. As part of the agreement, the firm would conduct monthly visits by qualified people from various nationalities and backgrounds to check the quality of services provided by Emarat's service stations in Dubai and the Northern Emirates.
The objective is to measure the quality of the product, the quality of services offered and the level of performance. This applies to various tasks such as fuel filling, retailing, vehicle maintenance, dealing with difficult customers and hygiene. The firm would then provide the corporation with monthly reports detailing the performance of each station for analysis and further action. Based on the reports, the Retail Sales Department takes necessary actions to improve the work flow.
- Ends -
For more information, please contact:
Emirates General Petroleum Corporation - Emarat
Sheikh Zayed Road
P.O. Box 9400 - Dubai
Tel: 04 - 3434444
Fax:04 - 3433393
E-mail: press@emarat.ae
Website: www.emarat.ae
© Press Release 2008
