Dubai, UAE - Full-service digital agency Emakina MENA has announced their new technology partnership with Tealium - the industry’s leading customer data platform. As customer data plays an increasingly central role in the business decisions brands make today, this alliance was a natural step forward for Emakina MENA.
"Our partnership with Tealium will strengthen our ability to deliver state-of-the-art customer experience, developments, integrations and marketing activations - helping our Middle-East clients transition from a 3rd party dependency to a 1st party data-model. As opposed to other regions, the Middle East requires significantly more complex customer segmentations, which require technology solutions that will ease marketeers' lives, facilitate business decisions, and first and foremost impact bottom-line results.” - Victor Madueno, Client Service Director at Emakina MENA
Digital disruption, digital transformation, data privacy, cookie-less world, customer centricity models and novel economy: these new terms are defining how brands collect and use customer data. As a full service agency, Emakina provides support across omni-channel, performance marketing, e-commerce, web, mobile app, digital media, social, e-mail… but is also very rooted in data, helping their clients implement data warehouses and system integration and implementation of their marketing technology across their organisations.
As “The User Agency”, Emakina’s decision to join forces with Tealium is powered by the knowledge that in the Middle-East’s fast-paced consumer market, customers must be at the center of every brand’s decision. Providing the right experiences at the right time is more important than ever, and in order to remain relevant and competitive, brands need real-time data they can correlate across their marketing touch points and channels that can be tied back to an individual.
"We are delighted to welcome the Emakina team to the Tealium Partner Network in the Middle East, North Africa, and Turkey and look forward to collaborating together. We know that technology alone is not the answer to transformation, and Emakina’s expertise in supporting their clients achieve highly personalised customer engagement, compliant digital marketing performance, and with a local presence, make this a great partnership in Tealium’s key target markets across MENAT supporting the mutual business objectives this is built on.” - Alasdair Kilgour, Head of Strategic Partnerships Emerging Markets at Tealium
About Emakina
Emakina MENA is a full-service digital agency with global reach, with offices across the Middle East. Our technology, design and marketing experts work for clients to help them grow their business and brand value. Together, we gain the necessary user insights to develop highly effective strategies and creations. These include cutting-edge applications, websites, e-commerce projects, impactful content and campaigns. As the ambassadors for users, we place their expectations and requirements at the heart of any digital experience. We offer our customers and their brands a privileged relationship with their new leaders: the consumers of the digital age. Emakina.MENA is part of Emakina Group, a leading independent full-service digital agency group, uniting over 1000+ employees in 15 countries.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
