22-storey residential tower located on the Boulevard
Studios, and one-, two- and three-bedroom apartments
Easy home finance support offered
Dubai, UAE; May 22, 2007: Emaar Properties has added a new residential tower, the Boulevard Central 2, to its up-and-coming Downtown Burj Dubai mega development. The 22-storey high-rise tower is located directly on the Boulevard, which will form a bustling nerve centre with an array of restaurants and retail outlets. Several banks are offering easy home finance support to purchase the studios or one-, two- and three-bedroom apartments in Boulevard Central 2.
"Downtown Burj Dubai is the most-awaited master-development in the city, and residential options within the project enjoy sustained demand from potential home-owners and investors," said Mr Saif Al Mansoori, Assistant Director - Marketing, Emaar Properties. "Boulevard Central 2 further builds on the roster of residences in Downtown Burj Dubai, and offers residents the advantage of living in the heart of the city within a vibrant development."
Boulevard Central 2 is in close proximity to Burj Dubai, on course to becoming the world's tallest tower, and is in easy access of The Dubai Mall, one of the world's largest shopping and entertainment destinations, and Burj Dubai Square, the exclusive commercial component of Downtown Burj Dubai. They can also enjoy the proximity to the Dubai International Financial Center, Dubai Internet City, Dubai Media City and Knowledge Village - all key growth areas in the city.
"Residents at Boulevard Central 2 can enjoy a range of amenities including shaded car parks, drop-off driveway entry, outdoor swimming pool, changing rooms, health and fitness facilities, landscaped pool deck, children's play facilities and community areas," said Mr Al Mansoori. "All homes will have elegant finishes with the materials picked by professional designers with an eye of detail. Twenty-four hour security and maintenance support are standard. Residents can also access the building through a spacious lobby."
Boulevard Central 2 is designed through the collaboration of international and local designers, and the apartments are spacious ranging in size form 335 to 1400 sq ft.
"Homes at Downtown Burj Dubai are an asset for investors, and provide potential home-owners the convenience of saving on high rents that are to be paid for living in similar surroundings," added Mr Al Mansoori.
The Boulevard is one of the stellar attractions of the master-development running through much of the project and especially designed to impress visitors with a diverse range of food & beverage and entertainment options.
Potential investors can visit the Downtown Burj Dubai Sales Centre for pre-approval from May 23 from 9am to 7pm. They can also call toll-free 800 EMAAR (36227) for more details.
Downtown Burj Dubai is the flagship project of Emaar Properties. The AED 73 billion (US$20 billion) project features a mix of residential, commercial, luxury and hospitality components.
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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani resorts and hotels world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.william@asdaa.com
© Press Release 2007
