Emaar Properties and Dubai Holding launch exclusive 'Dubai Hills' gated golf-course community in MBR City

First project unveiled in MBR City to feature luxury villas and super prime estate plots
Villas to be set around new 18-hole golf course to be developed by world-renowned designer
Prestigious location and superb lifestyle amenities make 'Dubai Hills' first choice of connoisseurs

Dubai, UAE; December 9, 2012

Emaar Properties and Dubai Holding, the development partners of Mohammed Bin Rashid City (MBR City), the largest joint venture in the region's real estate sector, announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, has unveiled Dubai Hills, the first project in the new 'city within the city' development.

The new gated community will provide ultra-luxury residences, designed to the bespoke considerations of the owners. Truly unparalleled in the residential project development history of the city, Dubai Hills ushers in a brand-new lifestyle that will set a new mark in high-end lifestyles, following the enormous success of 'Emirates Hills' developed by Emaar.

The exclusive gated community is designed around a new 18-hole championship golf course to be developed by world-renowned golf course experts, with the villas to overlook the rolling greens and fairways. Each villa will be set on spacious plots of 20,000 to 30,000 sq ft, giving customers the option to develop mansions of their choice in the heart of the city. The community assures residents of safety, security, reliability and effortless access to all lifestyle amenities within an integrated neighbourhood.

Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: "As the first project in MBR City, which reflects the vision of His Highness Sheikh Mohammed on the future growth of the Emirate, Dubai Hills will bring an unprecedented dimension to luxury living. The highest benchmarks in quality and design aesthetics that are envisaged for every aspect of MBR City will be highlighted at Dubai Hills, which will become a referral point in the region for superior residential lifestyle development. With demand for premium homes in the city increasing, led by Dubai's status as the region's business and lifestyle hub, Dubai Hills is set to be the first choice for the discerning property investors."

"Dubai Hills will mark one of the most remarkable additions to the residential property landscape of the city, mirroring the highest standards set for MBR City by His Highness Sheikh Mohammed. By drawing on the strong development competencies, the new residential development will further energise the property sector. Set in the ambience of the new golf course, the exclusive gated community will be a sanctuary for relaxation, with the development aspects to also focus on sustainability and environmental-friendliness," he added.

The Dubai Hills development will be located between Emirates Road and Al Khail Road, with easy access to all the business and tourism landmarks in the city. In addition to the lifestyle amenities within the community such as parks, retail centres, schools and healthcare facilities, residents will also have easy access to the largest park in the heart of MBR City as well as the Mall of the World development, the world's largest mall, and the region's largest family entertainment centre, developed in partnership with Universal Studios International.

Potential customers can register interest for plots and villas in Dubai Hills at www.emaar.com or by calling toll-free: 800 EMAAR (36227). Registered applicants will be contacted shortly on the commencement of sales.

Envisaged as a brand new city that redefines the context of urban development, MBR City will focus on family tourism with a central park that is 30 percent bigger than Hyde Park in London, the new mall and the family entertainment centre. The city will also have a dedicated area for promoting entrepreneurship and innovation in the region. Developed to meet the future needs of Dubai, MBR City is also aligned to Vision 2030 to boost the UAE economy to enter a new era where it becomes the capital of entrepreneurship, arts, culture and family tourism.

Emaar Properties has proven competencies in developing iconic projects including Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, set in the 500-acre Downtown Dubai development. The company is also the pioneer of master-planned communities in Dubai having handed over more than 33,500 homes in prestigious developments such as Emirates Living, Dubai Marina and Arabian Ranches - all in Dubai, and other key international markets.

Dubai Holding is a global investment holding company with interests in 24 countries, managed through two business groups - Dubai Holding Commercial Operations Group (DHCOG) and Dubai Holding Investment Group (DHIG). Dubai Holding Commercial Operations Group develops and manages Dubai Holding's assets in hospitality, specialised business parks, real estate and telecommunications.

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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key emerging markets in the Middle East, North Africa and Asia. In addition to building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Burj Khalifa, the world's tallest building, and The Dubai Mall, the world's largest shopping and entertainment destination, are some of Emaar's trophy developments.

Emaar is redefining the cultural scene of the city with Dubai Modern Art Museum & Opera House District in Downtown Dubai, to feature the city's first opera house and several design galleries. The company is also partnering in implementing Mohammed Bin Rashid City, a new city within Dubai, announced recently by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. Among the various components of the new development is the Cultural Crossing, connecting Mohamed Bin Rashid City with Downtown Dubai, which is envisaged to be the largest area for arts in the region.

Emaar has launched a new wholly-owned subsidiary, Dawahi Development, a next-generation developer of 'value housing' projects within full-service community developments. Dawahi Development will develop 'value homes' at attractive price points in key emerging markets across the Middle East & North Africa region, while also creating robust employment and business opportunities for the local population.

In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. www.emaar.com.

About Dubai Holding:
Dubai Holding is a global investment holding company that develops and manages an extensive portfolio of companies focused on hospitality, specialised business parks, real estate, telecommunications, investments and financial services.

Dubai Holding is managed through two business groups:

Dubai Holding Commercial Operations Group (DHCOG) develops and manages world-class commercial and residential real estate, telecommunications and hospitality investments. DHCOG's four operating units are:

· Jumeirah Group is an operator of world-class hotels and destination resorts, including the iconic Burj Al Arab hotel in Dubai. Jumeirah hotels and resorts have grown into destinations of distinction for the world's most demanding travellers.

· TECOM Investments, the developer and manager of signature business parks, creates tax-advantaged environments for companies to establish and grow. TECOM Business Parks have made Dubai the location of choice for companies ranging from global brands to fast-growing start-ups attracted by the unique offerings to their industry sectors.

· Dubai Properties Group develops and manages mixed-use real estate projects, including Business Bay, Jumeirah Beach Residence and Shooroq Mirdif, to achieve long-term value in the rapidly changing property market.

· Emirates International Telecommunications actively manages a portfolio of telecom assets regionally and globally such as du, Axiom and Interoute.

· Dubai Holding Investment Group (DHIG) manages Dubai Holding's financial assets in banking, insurance and private equity. DHIG's businesses include:

· Dubai Group: A diversified financial services company, focusing on banking, investments and insurance in developing markets.

· Dubai International Capital: A private equity company with an investment focus on Middle the East and Europe.

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600
kelly.home@bm.com; nivine.william@bm.com