Presentation Centre in Burj Dubai opens window to Middle East's first urban style venue
Dubai - Emaar Properties today launched its groundbreaking Downtown Living Presentation Centre - opening the doorway to the world's latest Downtown district. The showcase Centre in the Burj Dubai Development - the core of the Middle East's first urban style venue ? will display the main features that will single out Dubai's boldest development.
Visitors will be given a unique insight into the lifestyle options offered. They will have the opportunity to sample the architecture, the iconic tower at Burj Dubai, the worldbeating retail and entertainment facilities at The Dubai Mall, the classic style of The Old Town, the modern apartment living at The Residences and the potential that could be realised once the core development is complete.
Downtown Dubai is the boldest statement yet by Dubai that it is ready to take on the rest of the world and prove more than a match for downtown areas in the likes of New York and Los Angeles in the US, Paris' Left Bank, London's Chelsea, the harbour areas in Hong Kong and Sydney - some of the most glamorous places to work and live.
Naaman Atallah, Emaar Properties' Director of Sales said: "The Downtown Living Presentation Centre unlocks the gateway to an unexplored aspect of Dubai. We have opened Centres that have showcased sections of the Burj Dubai development but this goes a stage further and shows the big picture of what is going to grow around it. This is the beginning of something fabulous that has not previously been seen in this region."
"Downtown areas are about 24-hour lifestyle and 'the buzz' that filters through residential, retail, business, entertainment, leisure and dining facilities. They are working, living and entertainment neighbourhoods," Atallah said. "Downtown Dubai will take its place among some of the world's finest downtowns and will further raise the emirate's profile internationally."
Investors, retailers, entertainment providers and ordinary visitors are expected to flock to the Centre to see what Downtown Dubai has to offer. What they will see is modern urban living taken to a new level. A series of displays will offer the look and feel of the Downtown area and give a clear picture of everything from the architecture and landscaping to the shops, restaurants and concerts, for example, that will define the lifestyle.
Running up against the boundaries of the new Dubai International Financial Centre - after all Downtown New York has Wall Street - and adjacent to Sheikh Zayed road, the emirate's main conduit, Downtown Dubai will eventually become one of the most desirable pieces of real estate in the world.
"It will be the place to live, work and play," added Atallah. "It is enviable, stylish and very desirable. Like other Downtowns, property in the Burj Dubai will be at a premium; it will feature the best addresses and be the place to be.
"We have spared no details for the Burj Dubai Development. We've taken the best of what great downtowns have to offer, woven it into the Arab context and developed our own unique concept. We've put housing, shopping, offices and public gathering places close to one another, allowing residents to walk to work, to the shops, restaurants, parks and other public facilities."
At the heart of the new Downtown Dubai is 45 million sq ft of development, 30,000 new homes, nine world class hotels, 5 million sq ft of state-of-the-art retail space, 32,000 sq m of landscaped gardens, a 12 hectare lake and very much more.
The Downtown Living Presentation Centre will open every day from 9am to 7pm and welcomes all visitors. Located with the heart of the Burj Dubai Development on Burj Dubai Boulevard, it can be accessed from Doha Street - just off Sheikh Zayed road at interchange No.1 (Burj Dubai interchange). Property advisers will be on hand to help visitors choose their Downtown lifestyle.
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About Emaar Properties PJSC:Emaar Properties, a Dubai-based Public Joint Stock Company, has a market capitalization of over US$35 billion, as per its price listed on the Dubai Financial Market. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base. Currently, it has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, The Greens and Emaar Towers. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, The Residences, man-made lakes, landscaped parks and gardens. The company also has joint ventures and projects across the region covering Saudi Arabia, Egypt, Jordan, Libya, Morocco, India and Pakistan.
While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. Emaar owns and manages two subsidiaries - Dubai Bank, focused on retail and commercial banking and EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar is also the majority shareholder in Amlak Finance, UAE's first mortgage finance company.
For more information, please contact:
Kelly Home
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Tel: (+971 4) 335 5969
Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com
© Press Release 2005
