Modern towers designed by internationally renowned architects
Perfect homes for connoisseurs and trend-setters
Sale begins on May 3 on first-come, first-serve basis
Shopping plaza, roof garden and fitness & leisure facilities
Dubai, UAE; April 29, 2008: Majestic and modern, "M" Burj Dubai is the latest addition of trendy homes launched by Emaar Properties within Downtown Burj Dubai. A truly monumental residential project comprising two towers of 50 and 22 storeys, "M" Burj Dubai redefines the home experience with exceptional design by award-winning international architects and rich amenities tailored for the trendy lifestyle of home-owners.
Emaar will open sale of studios, one- and two-bedroom apartments in "M" Burj Dubai on a first-come, first-serve basis on May 3, 2008, at the Downtown Burj Dubai Sales Centre as well as its Abu Dhabi Sales Centre. Several financial institutions are offering easy home finance solutions for the homes.
Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: "Downtown Burj Dubai is today the most-sought after destination for homes in Dubai given its central location and rich spread of lifestyle amenities. "M" Burj Dubai is a sterling addition to the residential components of the project, with elegant architecture and an array of facilities including a shopping plaza within the towers, a rooftop garden and extensive health & leisure choices."
He added: ""M" Burj Dubai defines the evolution of the residential property sector in Dubai, where demand is driven by three factors: Location, Design and Amenities. Designed by award-winning architects, "M" Burj Dubai has a stand-out value, and is in proximity to Burj Dubai, the world's tallest building, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. Customers also enjoy the advantage of moving into an already established community with hotels, shopping choices and easy connectivity to the business nerve-centres of Dubai."
A unique feature of "M" Burj Dubai is the grand entrance lobby with 13 metre high ceilings supported by elegantly carved columns. This overall ambience of space and light runs through the apartments, which open to panoramic views of Downtown Burj Dubai. All homes feature modern finishes and luxury fittings, and offer advanced telecom and entertainment connectivity.
Residents can easily access the shopping opportunities at The Dubai Mall, which is scheduled to open shortly, and also enjoy the retailing options at Souk Al Bahar, a shopping mall inspired by Arabesque architectural elements already open. Several hotels, including Al Manzil, Qamardeen and The Palace, The Old Town, which are functioning now, will offer varied food & beverage options.
Potential customers can visit the Downtown Burj Dubai Sales Centre and Abu Dhabi Sales Centre on May 3 from 9am to 6pm. They can call toll-free 800-EMAAR (800-36227) or log on to www.emaar.com for more details.
Downtown Burj Dubai, the mega flagship project of Emaar, is the new centre of the city, and consistently gains overwhelming customer response to various residential and commercial project launches.
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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 334 4550;
Fax: (+971 4) 334 4556
E-mail: k.home@asdaa.com, n.william@asdaa.com
© Press Release 2008
