Pioneering master-planned community to energise local economy

Environmental-friendly design elements

Amman, Jordan; May 13, 2008: Emaar International Jordan, the country-subsidiary wholly owned by Emaar Properties PJSC, is showcasing its pioneering master-planned community, the Samarah Dead Sea Resort, at PropertyLink 2008, a property and real-estate investments exhibition held at Zara Expo Amman from May 12 to 15, 2008. Emaar also sponsored a luncheon held on the sidelines of the exhibition, which provided industry representatives across the board with extensive networking opportunities.

PropertyLink 2008 provides developers an ideal platform to showcase current and future projects in the Kingdom, particularly those situated in Amman, Aqaba and the Dead Sea. The conference, held on the sidelines of the exhibition, serves as a forum for discussion and exchanging ideas on the challenges and opportunities in the regional real estate sector.

Mr Steve McCartt, General Manager, Emaar International Jordan, said: "In tune with the boom in the property sector of the Middle East economies, Jordan, today, has several landmark real estate developments. Samarah Dead Sea Resort, developed by Emaar, is introducing the concept of integrated lifestyle communities, with its focus on environmental sustainability."

He added: "As a platform for international buyers and investors to meet with developers in Jordan, PropertyLink 2008 is an ideal forum to showcase Samarah Dead Sea Resort. The architectural elegance and amenities offered by Samarah Dead Sea Resort will appeal to a wide cross-section of investors, who can benefit from the economic growth of the Kingdom."

The JD354 million (AED 1.84 billion, US$500 million) Samarah Dead Sea Resort is owned by The Dead Sea Touristic and Real Estate Company, a venture of Emaar Properties PJSC and a group of regional and Jordanian investors. The project is envisaged as an environment-friendly initiative and will implement several recycling and sustainable development practices.

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About Emaar International Jordan:
Emaar International Jordan is the subsidiary of Dubai-based Emaar Properties PJSC, a global property developer with six business sectors, more than 60 active companies and a collective presence in over 36 markets spanning the Middle East, North Africa, Pan-Asia, Europe and North America.

The Dead Sea Touristic and Real Estate Investment Company, formed by Emaar Properties PJSC along with a group of regional and Jordanian investors, owns the project in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development. The Dead Sea Touristic and Real Estate Company unveiled the Samarah Dead Sea Resort, a mixed master-planned community, in November 2006. The project features luxury villas, beachside amenities and an extensive retail spread.

Emaar International Jordan has opened its corporate office in Amman at the Rabia Towers.

About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar, ranked on the FT 500 Global companies, is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Algeria, Libya, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.

Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities. Emaar has joined hands with Giorgio Armani, Accor Hotels and Premier Travel Inn to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 180 budget hotels in India.

Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.

© Press Release 2008