Cutting edge technology empowers advertising capabilities at Mall of Qatar, Doha Festival City and Ezdan Mall

Doha, Qatar, March 1, 2017

ELAN Media, Qatar’s leading Out-of-home advertising (OOH) innovation driver has launched Elan Live, the first Digital Control Center of its kind in Qatar. Elan Live is a cutting-edge control suite, from which Elan Media will control the content delivery to all 242 digital screens operating in Mall of Qatar, Doha Festival City, and Ezdan Mall.

The Launch of Elan Live reflects Elan Group’s overall commitment to innovation, bringing new communication solutions that will increase engagement between brands and audiences. Elan Live opens up a multitude of special executions for brands who want to reach their audience in the most creative and synchronized fashion delivering tailor made solutions in a manner not seen before in Qatar. It will allow advertisers the flexibility to run time of day, day of week, and geo located campaigns across all three malls simultaneously, individually, or customized to an advertisers’ specific requirements. Advertising can be programmed to run on one screen once or all of the screens all of the time.

With three large screens including 2 digital MUPIs similar to those available in the malls, Elan Live also provides advertisers with the opportunity to watch a real-time preview of their campaigns before they go live, giving them full control over their communication.

Commenting on the launch of Elan Live, Mr. Jamie Ball, COO at Elan Media said, “We are extremely proud that the Mall of Qatar, Doha Festival City and Ezdan Mall has chosen us to be their exclusive media partners, the launch of Elan Live is another show of our commitment to deliver the best advertising experience to our audiences, our clients, and our partners.

Our digital out-of-home networks offer brands a new, powerful and engaging way to target their customers, and it is Elan Live that will enable us to do just that. Elan Live will create a new dynamic and ensure that advertising on the Elan Digital OOH networks will work harder and smarter for brands, enabling them to deliver exactly the right marketing message to the right people at the right time.”.

Elan Media is part of Elan Group, a diversified and fully integrated group in the Middle East operating across Media, Entertainment, Events, and City Beautification.

-Ends-

About Elan Media:
Elan media was established in 2004 as a subsidiary of Elan Group to create innovative communication landscapes across a mix of media channels that engage consumers, achieving numerous audience targeting opportunities effectively and efficiently. We work closely with our clients to understand their goals and objectives in order to provide tailor made solutions that deliver the best possible communication plan. ​

As the exclusive media representative of Mall of Qatar, Doha Festival City, and Ezdan Mall; Elan Media has provided the malls with the most advanced digital OOH networks in the region.

Elan media's digital network includes some of the most unique advertising assets in the entire GCC, such as:

-          The Iconics: super-size 72sqm digital screens dominating at Mall of Qatar

-          The Axis: a giant 28sqm rotating screen with 360degree visibility at Doha Festival City

-          The Runway: 8 fully wrapped screens deployed in pairs within the food court of Doha Festival City

-          The Pillars: 12 giant screens integrated into the pillars within Mall of Qatar's food court

-          The Torch (Doha Festival City): the largest roadside digital screen in Qatar, visible from a long distance and wide angles.

-          176 Digital MUPIs distributed across all the malls.

Website: www.ELAN.qa | Facebook: ELAN Group | Twitter: @ELANQatar | Instagram: ELAN_group | Linkedin: ELAN Group

For More Information, Please Contact:
Rosette Fares 
Corporate Communications Manager 
Elan Group
QDB Building B, Floor 3-5, Grand Hamad Street,
P.O. Box 24953 – Doha, Qatar
Tel: +974 44282828
Dir.: +974 442828410
Fax: +974 44282829
Email: rosette.fares@elan.qa
www.Elan.qa

© Press Release 2017