Cairo: – Egypt’s mobile phone market saw shipments totaling 14.4 million units in 2018, according to the latest insights from International Data Corporation (IDC). The global technology research and consulting firm’s Quarterly Mobile Phone Tracker shows that shipments were up 7.5% year on year, which marks a notable turnaround from the 20.6% decline seen in 2017, when the market’s performance was hampered by limited foreign currency reserves and the central bank’s decision to float the Egyptian pound.
While smartphones accounted for 63.8% of the market’s units in 2018, shipments of these devices increased by just 3.4% year on year. The overall market’s growth was instead driven by the feature phone category, where shipments were up 15.4% over the same period. "The stronger growth of the feature phone category is due to the overall decline in consumer purchasing power in Egypt caused by rising fuel and electricity prices," says Taher Abdel-Hameed, a senior research analyst at IDC. "The low price points of feature phones make them very appealing to consumers with shrinking disposable incomes, leading to a surge in demand for these devices. In the smartphone space, refresh cycles are lengthening and consumers are no longer purchasing new devices as often as before.”
Of the market’s smartphone vendors, Huawei, Oppo, and Xiaomi saw the fastest growth in 2018. Samsung continued to lead the way in terms of total shipments for 2018 as a whole, although Huawei ranked first when looking at the second half of the year in isolation – the first time Samsung has been knocked off top spot since 2012. At the other end of the scale, local brand SICO started production in Q1 2018, achieving 2.0% share of the smartphone market’s volume for the year.
Looking ahead, IDC expects the market to remain on a path to recovery, with total mobile phone shipments forecast to increase 0.8% year on year in 2019. Feature phone shipments are expected to fall 13.7% year on year, while smartphones shipments are tipped to increase 9.0% as these devices become more affordable and feature rich. "A new wave of Chinese brands are entering the market and the market will be watching closely to see whether these brands will have large marketing budgets for Egypt in 2019," says Abdel-Hameed. "The Egyptian market is large and dynamic, and while global macroeconomic hardships will inevitably have an impact, the transformation from feature phones to smartphones will continue due to the dynamism of the country."
For more information, please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154.
-Ends-
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG , the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com . Follow IDC on Twitter at @IDC.
IDC in the Middle East, Africa, and Turkey
For the Middle East, Africa, and Turkey region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea . You can follow IDC MEA on Twitter at @IDCMEA.
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
