Egypt - Cairo: A story of love and reverence unfolded in Egypt last week following the announcement of the winners of "I love you my country campaign" initiated by multinational advertising & PR agency Memac Ogilvy. The campaign took place on Facebook, as a photography competition, encouraging Egyptians to capture the beauty of Egypt from their points of view and invite their friends to vote for their photo. The aim was to encourage Egyptians to capture the beauty within Egypt and to encourage tourists to come and visit and experience it. Following the announcement of the competition, Egyptians from various parts of the world raced to upload photos that depict their love for Egypt, in order to showcase Egypt to the world.
In an aim to increase consideration of Egypt as the next vacation destination for tourists, more than 1000 pictures were uploaded by almost 27 thousand people and only 15 made it to the top in the campaign that lasted for 1.5 months. As stated by one of the winners, Haitham El Manawati "Unity, Love and Teamwork are all traits we have deployed for the love of Egypt." Promoting Egypt and showcasing the beauty of it is a mission Memac Ogilvy team is willing to retain. Memac Ogilvy has also joined hands with Magnificent magazine, a great supporter to the campaign and the main media sponsor.
"Each of the pictures that won has a story of its own. I was personally touched by the first one that got most of the votes. A story of friendship and loyalty, the photo was originally taken by Michael Nabil who lately passed away, his friends decided that his work should carry on after his death and as a tribute to him they participated with his photo. It was their collective love and dedication that led to it winning the first place" Said Tarek Lasheen, PR Director Ogilvy.
"I love you my country", a photography competition to promote Egypt to the world and invite tourists to come visit and experience the beauty of Egypt themselves. The campaign was the debut of Memac Ogilvys participation in weaving Egypt with the world, by promoting the country of history, civilization and diversification, Egypt.
Winners quotes:
1. Michael Nabil - Egypt, a Sparkling heart struggling to shine
2. Ahmed Morsy - Egypt the light of life
3. Rober Samy - Raise your head up high, you are an Egyptian.
4. Yosry Youssef - Egypt, where beauty comes to life.
5. Mostafa Ghoneim - Egypt is well known for its islamic heritage
6. Nermine Ali Kamel - Egypt the history of the world.
7. Kareem Mamdoh Ali - Egypt has the capabilities to become a highly developed country, this we will do with our own hands.
8. Haitham Mohamed el Manawati - Unity..Love..and team work. For the love of Egypt.
9.Yasmine Boghdady - The Sky is our limit
10. Peter Raaouf - Egypt the safe haven
11. Ibrahim Saleh Hassan - The essence of Egypt is the flow of the Nile through the heart of the city of 1000 minarets.
12. Osama Mabrouk - The People win.
13. Sara Saeed Abdel Fattah - Egypt is the gift of the nile, it deserves to be loved.
14. Enjy Ehab - Egypt's strength is second to none
15. Yasmina Saleh - I would sacrifice my life for Egypt
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About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (MEMAC) and Ogilvy Worldwide. Memac Ogilvy offers advertising, public relations, direct marketing, planning and creative services to its large portfolio of clients through 13 offices across the Middle East and North Africa region. This wide geographical coverage along with its group of over 500 professionals gives the company a unique insight into different segments of the Arab markets.
For more information, please contact:
Tarek Lasheen
Memac Ogilvy - Egypt
Tel: + 202 3848 0202
E-Mail: tarek.lasheen@ogilvy.com
© Press Release 2011
