Industry organisations use combined event platform to launch latest range of AV, entertainment and systems integration solutions

Dubai, UAE, 23 April 2011: The Middle East's booming US$2 billion a year audio visual business is turning an eye to the education sector, which is seen as an opportunity for growth, as younger generations are increasingly more tech savvy and educational institutions look for more interactive learning technology solutions in the classroom.

If one manufacturer of AV equipment has their way, all classrooms across the Middle East will be fitted out with their latest in interactive AV software, which they will be launching this month, at PALME Middle East - the region's only trade event of its kind for professional lighting, audio, music, entertainment, audio visual and systems integration solutions.

Wavex Touch, a leading manufacturer and distributor of high-end AV equipment will be among many other major players in the AV and systems integrations technologies industry launching new products at PALME Middle East, taking place from 26-28 April at the Dubai International Convention & Exhibition Centre.

"We have made some major initiatives in interactive technology solutions in the Middle East, not only in the corporate segment, but also in the education segment of our business", said Doaa Ramadan, Director, Middle East and Africa Operations, Wavex Touch.

 "There has been huge growth in the education sector, with governments investing in large universities and colleges. Countries like Saudi Arabia, Qatar and the UAE are taking the initiative to create better teaching and learning environments, with interactive classroom technology a key focal point".  

Wavex Touch, who are gold sponsors at PALME Middle East, will be launching several products at the exhibition, including two products specifically targeting the education sector - the Wavex Interactive Whiteboards, and the Wavex Interactive Classroom software, where teachers can remotely manage and control students' PCs in a classroom.

"We have been looking at opportunities to expand into the Middle East education market for quite some time and PALME Middle East has given us the ideal platform to launch our products and try to breakthrough," added Ramadan.

Now in its ninth year, PALME Middle East will attract 200 exhibitors and more than 6,500 visitors from 68 countries as the industry looks towards major growth over the next few years. Several other major players will be using the show as a platform to launch their latest offerings.

Sony Professional Solutions, silver sponsors of the event, will display their latest line-up of installation projectors - an extension of their popular Digital Signage range.

Another leading manufacturer of display products, Mitsubishi Electric will showcase for the first time outside of Europe their revolutionary 50" DLP Multi-Touch cube and 52" LCD dual-touch screen systems.

Extron, a leading manufacturer of professional AV system products, will exhibit their newest products for AV system integration, and will also deliver several free-to-attend seminars titled 'Digital that works on digital technology'; 'Fiber Optics - AV at the speed of light'; and 'Streaming high resolution video over IP Networks'.

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Lindsay Johnston / Gareth Wright
Total Communications
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Email: lindsay@totalcompr.ae / gareth@totalcompr.ae

© Press Release 2011