Egypt - Easy Taxi, one of the largest taxi booking apps in the world,had an amazing 2014 and ended the year with more than 6 million rides in December alone. The company estimates that the 50 million rides completed throughout last year have resulted in USD 500 million of transaction value for taxi drivers.
Easy Taxi starts 2015 in full speed,announcingthe launch of its operations in two more countries - Guatemala and Honduras. The launching of these new countriesconsolidate Easy Taxi's dominance in LATAM as the leading and top-of-mind taxi booking app.
"The expansion is aligned with Easy Taxi's objective to provide a transportation solution for all taxi passengers. We are now virtually present in all of South and Central America, covering more than 95% of the taxi market in the region,"said Dennis Wang, the company's Global CEO.
The opening of the new markets is a focal point for the Easy Taxi's2015 strategy, together with further growth of its corporate solution and mobile payment.
"We have changed the way people order a taxi, making it now faster and safer. Nowit is time to simplify the way passengerspay for a ride, be it for corporate or personaluse. Our vision is to make the user experience as seamless as taking an elevator,"stated Wang.
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About Easy Taxi
Founded in 2011, Easy Taxi is now the largest and leading taxi booking app in the World,present in over 170 cities in Latin America, Africa, the Middle East and Asia. The company has completed 50 million rides, connecting 17 million passengers to the400,000 drivers in its network.The app is available in IOS, Android and Windows Phone. It also offers a corporate solution allowing for rides to be paid through the app. This feature allows monthly invoicing and better control of taxi expenses, reducing up to 40% of taxi cost to the company. Easy Taxi offers a cashlessin-app payment solution for personal use.
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