Fun Filled Competition Introduced Across All the Stores This Summer

Dubai, August 16, 2004: Early Learning Centre (ELC) has announced their annual summer drawing competition designed for all the little visitors to their stores across the Middle East. The event will be rolled out in all 34 ELC outlets from August 15th with competition entries to be submitted by September 30th, 2004.

The theme of this drawing competition is Summer Holidays and kids visiting ELC stores will receive a playtime sheet on which they are to draw their favourite summer holiday picture.

Waleed Al Omrani, ELC Operations Manager says; "Kids enjoy drawing and at the same time it is even more enjoyable to be rewarded for this activity. They are always fascinated by visuals especially when they have visited new places and the holiday experiences are still fresh when they return from their trip. Therefore ELC decided on the Summer Holidays theme so that little ones can express their holiday stories through artistic creativity."

A total of six prizes will be given per store across all markets. The first prize is a Wooden Easel with Ready Mix Paint and a colourful Paint Palette. There are two second prizes of Magnetic Play Centres and three third prizes of Super Scribblers.

Being the largest toy retailer in the Middle East, ELC offers a wide selection of exclusive products produced especially for children to grasp and learn. Quality, value, safety and service are key values of ELC, which consumers greatly appreciate.

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About ELC:
ELC is a leading UK-based company that designs and develops toys suitable for babies and children up to the age of seven. 'Learning through play' is ELC's corporate motto and in fact, a company passion. This is reflected in the design and range of their toys as well as the in-store environment, where children are encouraged to touch and feel the toys on display.

In the Middle East, mega retailer Kamal Osman Jamjoom represents ELC. In KSA, ELC has a big regional presence with stores in Riyadh, Jeddah, Makkah, Madina, Abha and Khobar. In the UAE, ELC branches are conveniently located in Abu Dhabi, Dubai, Al Ain, Sharjah, Ajman and Ras Al Khaimah. ELC stores are also present in Qatar and Oman.

For more information please contact:
Pooja Chaudhary,
Bates PanGulf PR,
Tel: +971-4-295 3456,
Fax: +971-4-29 51027,
E-mail : publicrelations@batespangulf.com

© Press Release 2004