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Dubai - Ducab, the Middle East's leading manufacturer of high-quality cables and cabling products, has announced that it will be working withLinkedIn, the world's largest professional network with more than 364 million members across the world, to strengthen the manufacturer's online presence and talent acquisition efforts.
Through the relationship, Ducab will use LinkedIn's platform to increase its follower to its LinkedIn Company Page and foster greater levels of interaction, including expanding its online talent acquisition efforts.
LinkedIn will provide Ducab with a suite of recruitment solutions, through which the company will be able to seek and identify suitable prospects from its extensive member base -more than 15 million of whom are located within the Middle East and North Africa region.
Mona Mohamed Fekri, Ducab General Manager, Human Resources, said: "We are committed to expanding our online presence, in order to emphasise our desire to become an employer of choice for the best talent in the UAE and beyond. Through LinkedIn's expertise and solutions, we are able to develop a strong identity through our site on the platform, which will enable us to reach out to suitable talent from around the region."
Ali Matar, head of Talent Solutions at LinkedIn MENA, said: "We're excited to have the opportunity to help Ducab fulfil their talent acquisition goals, and strengthen its employer brand in the region. Since the launch of LinkedIn in Arabic earlier this year, we have been able to better serve the Arabic-speaking world with a more relevant experience. This allows us to reach our mission to connect the world's professionals to make them more productive and successful. By working with Ducab, we are able to empower our members with the ability to connect to a leading employer."
At present, Ducab has more than 430employees on LinkedIn, while its page, www.linkedin.com/company/ducab, has upwards of25,147 followers.
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About Ducab
Ducab is a leading provider of cables and wires solutions, and the first choice for many prestigious clients and contractors due to its record of quality and customer service.
Jointly owned by the Investment Corporation of Dubai and Senaat (General Holding Corporation, Abu Dhabi), Ducab operates five manufacturing facilities in the UAE, that include Ducab Jebel Ali, DucabMussafah 1 Factory, DucabMussafah 2 Factory, Copper Rod Factory, and Ducab High Voltage (HV) Cable Systems Factory. It also acquired its first overseas plant, AEI Cables UK, earlier in 2014. The company has a manufacturing capability of over 115,000 metal tonnes of high, medium and low voltage cables and 110,000 tonnes of copper rod and wire per annum.
Through its innovative journey, Ducab has continued its strong rate of growth in specialised products by introducing product lines that are designed for particular sectors, such as PetroBICC, designed for the Oil, Gas & Petrochemical sector, RuBICC, with flexible rubber cables, FlamBICC, the fire-retardant cable series, and NuBICC, which is our 60-year certified cable range for nuclear power plants.
The product range includes High Voltage cables up to 400kV, Medium Voltage cables up to 33kV, Low Voltage power cables, control & auxiliary, wiring and lead-sheathed cables, Low Smoke Zero Halogen cables, and fire resistance cables, copper rods and wires, cable components and cable accessories.
Ducab has supplied electrical cables to a number of landmark projects in the UAE, including the BurjKhalifa, Dubai Metro, Emirates Palace, Burj Al Arab, Atlantis the Palm and Yas Marina Circuit. With record sales of AED 5.1 billion for 2013, Ducab is a regional leader in the design, development, manufacture and marketing of copper and aluminum cable products for the defence, energy, industrial, construction, rail, specialty and nuclear energy sectors.
Ducab is an ISO 9001:2000 certified company and also has certification to the ISO 14001 Environmental Management System and OHSAS 18001 Occupational Health and Safety issued by BASEC (British Approval Services for Cables). Ducab cables are also approved by the Loss Prevention Certificate Board (LPCB) and Lloyd's Register, UK.
Earlier in 2014, in a joint venture with Senaat, Ducab announced the formation of Ducab Aluminium, a 50,000tpa aluminum rod mill. When complete, the new plant will manufacture Electrical Conductive (EC) grade aluminum alloy rods, wires, and bare overhead conductors. Environment-friendly processes will be employed within the mill, and liquid aluminum will be supplied from the EMAL smelter in Taweelah, Abu Dhabi.
www.ducab.com
www.aeicables.com
For further information please contact:
Maryam Al Falasi Anit Kurian
Ducab ASDA'A Burson-Marsteller
+971 4 815 8888 +971 4 450 7600
maryam.alfalasi@ducab.com
anit.kurian@bm.com
© Press Release 2015
