High-level delegation of DSS officials to join the DTCM-organised road shows kicking off in Kuwait today (Saturday) with a series of press conferences and workshops
A high-level delegation of DSS officials left for Kuwait yesterday (Friday) to join the officials of Dubai Tourism and Commerce Marketing (DTCM) who are presenting a series of road shows as part of a massive Dubai promotional campaign in the region including the upcoming Dubai Summer Surprises (DSS). The DSS delegation includes DSS CEO Saeed Al Nabouda and DSS COO, Ibrahim Saleh, will conduct road shows and workshops throughout the GCC to unveil the various events and activities to be held during DSS 2006. The Kuwait road show on May 13-14 will be the first in the series to be followed by Qatar (May 15 and 16) and Bahrain (May 17 and 18) and then Saudi Arabia - May 22 and 23 in Riyadh and May 24 and 25 in Jeddah.
Commenting on the promotional campaign, Al Nabouda said, "Firstly, I would to thank the DTCM, our international media partners, for giving us this opportunity for joining them in promoting Dubai and the annual summer fiesta on such a large scale in the GCC region. These road shows provide us with good opportunity to spread the message of the event and to give good reasons for the regional visitors to come down to Dubai and join us in the various attractive activities put up to make the summer yet another vibrant season."
Added Al Nabouda, "Statistics have shown a steady climb in the number of visitors from the GCC during the DSS making Dubai a perfect summer retreat for them. Also because Dubai is a home away from home for GCC nationals and residents we see a lot of potential in developing a strong tourism base for the DSS there. Being an event packed with entertainment, fun and creative activities DSS has a mass appeal which attracts visitors in growing numbers year after year. And this is not all, every year this mega summer fiesta comes with a variety of new additions that add to its charm manifold. This year too DSS promises to be a greater adventure, with bigger surprises and even bigger prizes for all."
Each year DSS comes with an element of freshness and an array of new events to rekindle the interest of every one. The GCC road shows will throw open the wide spectrum of events that are lined up for DSS this year so that families can plan their vacations accordingly. Mr. Al Nabouda added. "Details of every theme running through the 10 weeks of DSS will be highlighted through workshops and press conferences. In addition, tour operators will also offer promotional packages designed especially for the GCC visitors. New events and promotions will also be unveiled during these road shows."
As a special token of appreciation a 50 per cent discount is being offered on airfare and accommodation for GCC-based journalists and their families when they visit Dubai during the DSS. A formal announcement of the promotion will be made at the Kuwait road show.
DSS there. Being an event packed with entertainment, fun and creative activities DSS has a mass appeal which attracts visitors in growing numbers year after year. And this is not all, every year this mega summer fiesta comes with a variety of new additions that add to its charm manifold. This year too DSS promises to be a greater adventure, with bigger surprises and even bigger prizes for all," he said.
Each year DSS comes with an element of freshness and an array of new events to rekindle the interest of every one. The GCC road shows will throw open the wide spectrum of events that are lined up for DSS this year so that families can plan their vacations accordingly. Added Al Nabouda, "Details of every theme running through the 10 weeks of DSS will be highlighted through workshops and press conferences. In addition, tour operators and rent-a-car companies will also unveil promotional packages designed especially for the GCC visitors. New events and promotions like the Spas Promotion, Food Fiesta, Safari Adventure, the Summer Deals for the retail trade and the restaurants and the Grand Dubai Summer Surprises Raffle of BMW cars, the Dubai Shopping Malls Group and the Dubai Gold and Jewellery Group raffles etc," he said.
As a special token of appreciation a 50 per cent discount is being offered on accommodation, transport and visa for 100 GCC-based journalists and their families when they visit Dubai during the DSS. A formal announcement of the promotion will be made at the Kuwait road show and other destinations concluding with Jeddah on May 25.
Packed with an array of colourful, fun-filled activities and a host of events the DSS promises two-and-a-half months of great summer fun. It kick starts on June 21, 2006 and will be on until September 1, 2006 and promises to offer a much-needed respite from the summer heat with its attractive bouquet of events. Apart from the 10 themed weekly surprises starting with Ice Surprises followed by Arts Surprises, Food Surprises, Adventure Surprises, Cartoon Surprises, Nature Surprises, Knowledge Surprises, Flower Surprises, Heritage Surprises and culminating in Back-to-School Surprises this year DSS comes with a whole range of new offers and deals being featured for the first time ever.
Included in the new promotions are the Summer Deals, which will see participation of retail outlets such as fast food joints and restaurants besides others. Crowds can avail some tangible benefits through this promotion, as attractive discounts will be offered at the participating retail outlets during the promotional period. The Spas of Dubai have also teamed up with DSS to offer some cool discounts on their products as a special DSS surprise for the ladies.
-Ends-
For more information please feel free to contact:
Laila Suhail
Chief Marketing & Communication Officer
Dubai Shopping Festival
Direct: +9714 2020282 -2020397
Fax: +9714 2020588
Email : lmsuhail@mydsf.gov.ae
Ilyas Qureshi
Media Officer
DSF Media Center
P.O. Box 25425,
Dubai,
UAE
Telephone, direct: 9714-2020509
Fax: 9714-2221110
Email:iqureshi@mydsf.gov.ae
© Press Release 2006
