Bouquet of In-House Productions to Reflect DMI's Focus on Region-Centric Shows

Dubai-UAE: 1 October, 2009 - Dubai Media Incorporated (DMI), one of the pioneering media organizations and creative services group in the Middle East, today announced that Dubai One, the group's free-to-air English-language satellite TV channel, will feature a new programming grid as of the 11th October.

The new grid will focus on local productions, in addition to the new seasons of in-house productions such as Emirates News, Out & About This Week and Bonds for Life.

Reflecting the channel's keenness to cater to a wide variety of contemporary viewers even while giving adequate attention to local sensitivities; It will also focus on offering Dubai residents with rich information on the indigenous culture and heritage landscape. In addition to providing highlights of the city's growth, questions from expatriates on life in the emirate will also be answered.

Najla Al Awadhi, General Manager of Dubai One, unveiled the new grid during a press conference at the DMI Headquarters Training Centre, in the presence of programme presenters, directors, and members of the media from select entertainment publications.

Najla Al Awadhi said: "The new grid of Dubai One will reflect the channel's status as a progressive and much-acclaimed media platform for local, regional and international viewers. In addition, it will strengthen its position as a leading provider of quality programmes. Unlike other English-language channels in the region, Dubai One will offer an extensive bouquet of in-house productions rather than primarily focusing on movies and series.

"We will continue our committed endeavour to offer our viewers the best-ever television viewing experience, as we strive hard to cater to the demands of a discerning audience with our unique and innovative offerings."

On the whole, Dubai One's diverse programming will include coverage of news through shows such as Emirates News and Current Affairs, finance and business with Bonds for Life, lifestyle through Out & About This Week, Dubai 101, Emarati, and, in addition to other drama and comedy shows including Blade, Veronica Mars, West Wing, Third Watch, The Closer, Studio 60, The Class, Twenty Good Years, How I Met Your Mother.

A pioneer in the field of satellite broadcasting in the Arab world, Dubai One also holds the honour of being the first in the region to telecast its programming via satellite to Europe and North America.

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About Dubai One
Dubai One is part of Dubai Media Incorporated (DMI), one of the pioneering media organizations and creative service groups in the Middle East. Previously, known as Channel 33, it was re-launched in 2004 with the aim of providing first-class English-language entertainment to the expatriate community and to Arabs who choose to watch Western programming.

With the introduction of locally-produced programming in 2006, it shifted its strategy to become a vehicle for promoting Dubai, and a window from which the various communities living in the UAE can find out about what is happening in and around the Emirates.

About Dubai Media Incorporated (DMI)
Dubai Media Incorporated (DMI) has achieved extraordinary success to gain its prestigious status as one of the major regional broadcaster in spite of the intense competition among satellite channels. The company is moving firmly on its course and to offer viewers content that stands out as unique, creative, and respectable par excellence.

With the adoption of latest technology and the emergence of a vibrant Arab media landscape, DMI is committed to create a new generation of Emirati media persons who can project their overall achievements to an international audience, thereby augmenting the global image of Dubai and the UAE.

Dubai Media Incorporated is the umbrella entity for five TV channels currently operating in Dubai. These are Dubai TV, Sama Dubai, Dubai One, Dubai Sports, and Dubai Racing.

For Further Information, Please Contact:
Dina Samhout
Associate Account Manager
Jiwin Public Relations
A member of the Media Services Group
Phone: +971-4-3755247
Email: Dina.Samhout@jiwin.ae  

Dubai Media Incorporated.
Joyce Khouri
Corporate Communications
Phone: +971-4-3077793
Fax: +971-4-3077358
Email: joyce.khouri@dmi.ae  

© Press Release 2009