DSF Commemorative Souvenir and Winning opportunities to mark 11th year partnership Dual Campaigns to accelerate jewellery consumption
Dubai - The Dubai Gold and Jewellery Group announced that it will unveil a 'twin' promotional campaign during the forthcoming Dubai Shopping Festival, with the objective of reinforcing its positioning as the "Jewellery Destination of the World". While the popular 'City of Gold' will be launched in a new avatar, jewellery buyers will also get a chance to win several kilos of gold and spectacular diamond prizes; some of the winnings will be linked to the purchase of the DSF Souvenir, a specially minted gold coin.
Announcing the participation, Mr. Tawhid Abdullah, Chairman of the Dubai Gold and Jewellery Group said, "Dubai Shopping Festival and the Group have worked closely in the past years with a single minded objective of elevating the jewellery retail trade in Dubai as a successful example of collaborative partnership between the government and the private sector. This year, we will continue this relationship to offer even more benefits to members and our patrons, the shoppers at Dubai Shopping Festival.
"Importantly, we also see DSF as a huge platform for the industry to showcase new collections. Keeping this in mind, our promotions will offer winning opportunities at starting points as low as AED 250 (USD 68) and AED 500 (USD 136). At this stage, we estimate that at least a 100 kilos of gold will be raffled during the Festival."
As compared to the previous years, the Group has planned its strategy in a way that will multiply the number of winning opportunities. The number of outlets that will offer the promotions will also increase manifold; the Gold Souq, shopping malls, special kiosks, Dubai Duty Free and Global Village will offer several access points.
The DSF period has consistently yielded incremental sales of 25% year on year. The Group will start a major part of the promotion in early December to give people an opportunity to participate well in advance.
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About Dubai Gold and Jewellery Group
An association of more than 650 gold and jewellery members in Dubai, the Dubai Gold and Jewellery Group is responsible for promoting and improving the gold and jewellery trade in Dubai. Founded in 1996, the Group has been part of the Dubai Shopping Festival as one of the Key Sponsors since its inception.
For further information, please contact:
Elizabeth Sen
Bates PanGulf Public Relations
Tel: +971-4-295 3456
Fax: +971-4-295 1027
E-mail: liz@batespangulf.com
Jai Tolani
Bates PanGulf Public Relations
Tel: +971-4-295 3456
Fax: +971-4-295 1027
E-mail: jai@batespangulf.com
© Press Release 2005
