Audiences will be entertained by international celebrities Puddle Of Mudd and Tommy Lee
Dubai, United Arab Emirates - Audiences from around the region will be flocking to Dubai Media City between April 5th and 7th to experience a three day musical extravaganza, including HUMMER test drives, Harley stunt show and various competitions. 300 Harley motorbikes and 50 HUMMERS will also participate in the famed Thunder Parade on Sheikh Zayed Road in Dubai, led by renowned stunt rider Craig Jones who will lead the convoy on a 'wheelie' for the entire parade. This year's Dubai Bike Week will truly be "Like Nothing Else", brought to the region by HUMMER, Harley Davidson and other sponsors.
"Dubai Bike Week has become a distinguished event with regional acclaim which made for a natural sponsorship decision as it reflects the unique and distinguished legacy of the legendary HUMMER brand," commented Ahmed Soudodi, marketing manager - HUMMER Middle East. "We are extremely excited to be part of this eventful week, and we know that the audiences will enjoy a lifetime experience in an electric atmosphere and world class performances."
HUMMER is set to captivate audiences with the HUMMER lifestyle show that will display everything HUMMER fans desire from clothes, stereos, bikes and much more all throughout the event. In addition to all the excitement offered at the HUMMER stage, guests will be able to chill out in a zone that boasts an impressive range of restaurants and food and drink outlets enabling them to relax, unwind and absorb the sights and sounds of the third annual Dubai Bike Week.
Hosting the event for the first time, the legendary Tommy Lee will emanate vibes of electrifying beats, guaranteed to keep the crowd revived at all times. Moreover, the audience will enjoy some of the best music played by famous bands and singers from across the world, including acclaimed rock band Puddle Of Mudd, and rising stars Brothermandude.
Adding to the thrill and excitement, HUMMER owners from Dubai and the region will be offered the chance to take part in the Best Accessorized HUMMER Competition that will take place on the last day of the event (April 7th). There will also be a test drive facility where guests can experience driving the H3 or H2 for themselves, to truly understand the unparalleled capabilities of a HUMMER both on and off-road. In addition, there will be rides for charity offered throughout the event, whereby guests can ride a HUMMER for AED 10 or a Harley for AED 50. All proceeds will go to aid the Dubai Autism Centre.
Dubai Bike Week is open for all to attend. Tickets for this fantastic event are on sale now, priced at Dhs 125 for 1-day regular tickets; Dhs 195 for Friday VIP tickets; Dhs 320 for HUMMER or Bike packages; Dhs 600 for Full Bike package; and Dhs 675 for VIP Full Bike package.
For the HUMMER package, guests will receive a welcome pack including a HUMMER T-Shirt, VIP entrance tickets for the three days, access to the HUMMER Pit on Friday April 6th (Puddle Of Mudd), participation in all HUMMER activities and the ability to enter into HUMMER competitions. For more information, visit www.dubaibikeweek.com.
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General Motors and AM General reached an agreement in December 1999 in which GM acquired exclusive ownership of the HUMMER brand name worldwide. The iconic HUMVEE is the original HUMMER, the cornerstone of the brand.
In 2003 HUMMER introduced H2, reflecting an evolution of the brand and making HUMMER more accessible to a wider civilian audience. The HUMMER H2 SUT is an evolution of the H2 which adds even more flexibility for cargo requirements. The launch of the midsize HUMMER H3 made the brand even more accessible to a broader range of owners.
Sales were up by more than 200% in 2006 to 3,286 units.
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail: saada.hammad@gm.com
© Press Release 2007
