DUBAI - United Arab Emirates: Dubai Aluminium Company DUBAL, one of the largest aluminium producers in the world, has embarked on a global marketing strategy in order to further expand its reach into new markets and tap fresh opportunities worldwide.
The extensive strategy for 2006, initiated under the directive of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister for Finance and Industry and Chairman of DUBAL, comes following the successful all-round performance which far exceeded the specified targets set for 2005.
"This year's strategy aims at meeting the company's objectives regardless of the market circumstances. We are sure our strategy will enable DUBAL to penetrate into new areas including China and India, cementing the company's relationship with our existing clients and expand our client base," said Mr. Walid Al Attar, General Manager, Marketing and Sales.
DUBAL's successful marketing strategy during 2005 saw the company register a 10% year-on-year increase in profits.
The strategy for 2006 will also focus on improving services offered to clients through expansion programmes, installing state-of-the-art machinery and strengthening customer loyalty.
"DUBAL has already invested heavily in expansion programmes and some of the projects have been completed while others are in the pipeline," said Mr. Al Attar.
A 100,000-tonnes capacity expansion plan already announced as part of the 10-year Future Strategic Program is expected to add an additional annual capacity of 100,000 tonnes of hot metal to the aluminium giant's current capacity, raising its total hot metal production capacity to 861,000 tonnes per year during the last quarter of 2006. The Phase-1 and Phase-2 expansion plans are being executed at a total cost of USD392 million.
Hot metal production during 2005 touched a record 722,000 tonnes, up 6% against 681,000 tonnes in 2004. Sales jumped by a record 14% to 850,000 tonnes against 743,000 tonnes last year. Power generation rose 9% to 1,350MW against 1,234MW in 2004.
"Apart from this, the marketing strategy will also take into consideration DUBAL's global importance and will focus on promoting Dubai and the UAE as an attractive investment destination for international companies," Mr. Al Attar added.
DUBAL has consistently been making significant contribution to Dubai's economy. For the expansion plans and other activities, more than 45% of the supplies were sourced locally. Overall, DUBAL's annual contribution to the local economy has exceeded 7% of Dubai's GDP.
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For further information, please contact:
Mr. Mohammed A. Yahya
Manager
Corporate Affairs
DUBAL
Tel: +971 4 8846666;
Fax: +971 4 8846919
Or, Arabia PR FZ LLC
Tel: + 971 4 391 12 00
Fax: + 9714 390 45 11
yasser@dubaimediacity.net
© Press Release 2006
