Call friends and loved ones around the world from 9.00pm to 9.00am and all day Friday at

1.5 fils/sec (90 fils/min) with du's One World Plan.

In addition, get up to 60% bonus for international calls while recharging

Dubai, UAE, 2 September 2010: Bringing even greater value to family and friends this Ramadan, du has slashed its international off-peak calling rates by over 50 per cent, offering a rate of just 1.5 fils/sec (90 fils/min) to 190 top destinations. The new offer - available as part of du's One World Plan - will make calling loved ones around the world more affordable than ever before.

"Ramadan is an important time for family and friends to reconnect wherever they may be in the world, and we are therefore providing our customers with the ultimate value proposition on international calling rates. We have slashed our rates to 190 top destinations by over 50 per cent; and with up to 60 % bonus for international calls on our 'more International' recharge option, customers gets the best deal while making an international call from their mobile. Furthermore, our flat calling rate means customers need not navigate a maze of international calling rates, making calling family and friends around the world simpler and more affordable than ever before," commented Farid Faraidooni, chief commercial officer, du.

For international calling, du's "more international" recharge option gives customers bonus credit of up to 60% in addition to the face value of the recharge. This recharge option, combined with the "One World Plan", provides great savings on international calling. The AED 20 recharge card gives 29 mins of international calls,  AED 50 gives 78 mins, AED 100 gives 167 Mins and AED 200 gives a whopping 356 mins of international calls, when calling during off-peak hours or anytime Friday.

Elite plan customers can also enjoy this offer along with the monthly international calling rewards that gives them up to 75% bonus for international calling.

There is no change in the peak hour rate of 4 fils/sec (AED 2.4/minute) from Saturday to Thursday, 9am to 9pm. Customers can opt in to the One World Plan at no extra cost by dialling 135 from their du mobile line, and then selecting option 6.

Below table shows how the One World Plan and 'more international" recharge option combine to give the best deal on international calling:

WOW Recharge Denominations

Bonus Credit for international calls with 'more international' option

International calling rate during off-peak hours with the One World Plan -

Min (AED)

Available international minutes for calls made during off-peak hours

20

30%

0.9

29min

50

40%

0.9

78min

100

50%

0.9

167min

200

60%

0.9

356min

Destinations*: Top destinations include, India, Bangladesh, China, Pakistan,, Sri Lanka, United Kingdom, USA, Australia, South Africa, New Zealand, Germany, Spain, Nepal and many more.

- Ends -

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

•      du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

•      du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

•      du corporate brand launch campaign awarded a Cristal MENA award in 2008

•      du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

•      Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

•      Silver Award for the best website in the ICT category at the UAE Web Awards 2007

•      du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For more information, please contact
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile:   +971 55 9367045
Email:     saugat.chatterjee@du.ae

© Press Release 2010