Dubai, 21 March 2009:   Emirates Integrated Telecommunications Company PJSC ("du"), has been recognised by EuroWeek, a leading UK-based publication focused on global capital markets, for its successful AED 3 billion syndicated loan. du received the award for Best Middle Eastern Local Currency Deal 2008, as voted for by peers in a poll of banks, investors and borrowers.

Mark Shuttleworth, Chief Financial Officer, du, said: "We are delighted to have received the prestigious Euroweek award. The successful arrangement of the loan, which will finance du's mobile and fixed network expansion, together with the award clearly illustrate the confidence that the banking and investor communities have in du and its growth plans."

Presenting the Award, Oliver Hawkins, Publisher, EuroWeek, said: "Congratulations to du for this incredible achievement. Based on our global review of 2008 and outlook for 2009, the success of the deal represents one of the sterling achievements in the field of finance and banking in the Middle East."

Coordinated by Mashreq and WestLB, who acted as mandated lead arrangers and bookrunners, the AED 3 billion syndicated loan is a three-year facility.

-Ends-

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 27 du shops located in strategic locations across the UAE Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

• du corporate brand launch campaign awarded a Cristal MENA award in 2008

•  du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

•  Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

•  Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

© Press Release 2009